Customer reviews for Dawn Ultra Dishwashing Liquid Dish Soap, Original Scent, 90 Fl oz forMember photos









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The new scent is awful!
I have bought Dawn for years and always loved it. I buy in bulk so it lasts a while. I've just bought my next bottle and the new scent is so overpowering and artificial smelling. It gives me a headache within minutes of using it and the smell fills the entire kitchen, lingering long after I finished washing up. I have had to throw out the bottle and will now be switching to another brand. Dawn, I don't want yet another generic response stating your products go through vigorous safety testing/everyone's preferences are different/this scent was chosen after significant customer research etc etc. It's pretty clear from the number of one star reviews here that I am not in the minority. I'd prefer action and a return to the original scent and formula.
Your long-time loyalty means a lot to us, and we're very sorry for your disappointment and frustration with the Dawn Original scent change. This update was implemented after receiving positive feedback during extensive testing with consumers, and this is the first scent change for Dawn Original in over 10 years. Please be assured that we value your feedback greatly and are sharing it with the rest of our Dawn Team. Consumer feedback is vital in helping us improve our products and ensuring that we deliver the best possible experience to our consumers; it’s also instrumental in guiding the Dawn Team as they continue to work on future innovations. Additionally, it is true that our products undergo lots of safety testing, so we wouldn't expect you to get a headache from using this Dish Soap. This isn't something we take lightly, so we'd like to learn more, help you best, and tell you about our Free & Clear Unscented version. Please give us a call at (800) 725-3296.
Disgusting new stench
The new Dawn scent is disgusting, I'm looking for other dish soaps to use even though I had been using this for decades. It wasn't broken, you shouldn't have “fixed” it. How much did you pay the guy who made this formula change decision? Have you paid any attention to all of the negative reviews around the internet? I'll come back to Dawn, but only if the original scent is brought back. What you should have done is come out with a new scent to add to your line if you felt it was needed, you should not have changed such an iconic product that I'm sure is the cornerstone of this brand since it is the “Original.”
We thank you for sharing your feedback on our recent change to Dawn Ultra Original. We know this is the first change in over 10 years, and that scent preference can be very personal. We're sorry to hear you are not a fan of the new scent. Please rest assured that we value your feedback greatly, and we will relay it to our Research and Development team. We'd recommend giving our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
The smell is nauseating
The smell!!! What are you doing? Lifetime user of Dawn and love the product. The upside down squeeze bottle- game changer! But for real- the new smell is awful and unnecessary. If I want perfume-y smells on my dishes and hands, I'll switch to gross Palmolive. Please please please tone down the smell. And don't say blah blah porous items can retain smell- it stays on my hard anodized steel pans too.
Your loyalty throughout your lifetime is extremely appreciated, and we're truly sorry to hear about your experience with the new Dawn scent. Our products go through numerous quality checks and are thoroughly evaluated to make sure they're safe to use, so we assure you the details you've described isn't up to our high standards. We are happy to let you know that we offer an unscented option in the EZ-Squeeze bottle that you've come to know and love! In order to make a full report to share with our Quality & Safety Teams, and to help you find this version in stores near you, please give us a call at (800) 725-3296.
New smell is AWFUL
We just bought a new container of the platinum dishwashing liquid and were shocked by the new scent. It is so terrible that we are going to give away this container and will no longer be purchasing Dawn. I hope the team re-thinks this move and brings back the original scent.
Thank you for reaching out about the scent change to our Dawn Ultra Original, Alyssa. This is the first scent change for Dawn Original in over 10 years, and we're very sorry for your disappointment. The fragrance change of Dawn Ultra Original was implemented after receiving positive feedback during extensive testing with consumers, but please be assured that we value your feedback greatly and are sharing it with the rest of our Dawn Team. We truly value you as a consumer and hope you'll give Dawn another try. We have a variety of scents if the Original no longer meets your needs, including an unscented version called Dawn Free and Clear, Unscented. We'd like to learn more about your experience and do our best to make things right for you. Please give us a call at (800) 725-3296.
No thank you
Awful… can't get scent out of my plastic cups. Been using Dawn for 30 years. Looking for new product because the change is terrible, nauseating to drink a glass of water and smell the soap. We stopped buting Dawn for now, maybe make tge original available.
Your feedback means a lot to us, so we appreciate you taking the time to share your recent experience using Dawn Original Dishwashing Liquid with us. This is the first scent change for Dawn Original in over 10 years, and we're very sorry you're disappointed. Consumer feedback is vital in helping us improve our products and ensuring that we deliver the best possible experience to our consumers; it’s also instrumental in guiding the Dawn Team as they continue to work on future innovations. Our products also go through extensive safety testing, so we wouldn't expect you to feel nauseated from the smell. We recommend discontinuing use of this version of our dish soap, if you haven't done so already. In regard to the scent lingering on your dishes, we wouldn't expect this to be your experience either, however, if the soap isn't completely rinsed off, or if the dishes have become porous, it is possible. If certain items always pick up a flavor, they're probably worn to the point of being porous and should be washed by hand. It might help to know that cast iron and plastic items can absorb flavors. To remove the scent/taste, please soak the dishes in hot water with some distilled white vinegar added. While we hope this was helpful, we'd like to learn more, try to make things right, and let you know about our new Dawn E-Z Squeeze Free & Clear Fragrance-Free Dishwashing Soap that we think you might love. Please give us a call at (800) 725-3296 so we can help you best.
Worst scent ever for a dish washing liquid.
Sadly P&G took something that wasn't broke and "fixed" it. The new "original scent" of Dawn is just awful. a clawing sweet floral that is overpowering and nauseating. I for one will no longer buy Dawn. this after over 25 years of using it. It still cuts the grease but I can't stomach the scent.
We thank you for sharing your feedback on our recent change to Dawn Ultra Original. We know this is the first change in over 10 years, and that scent preference can be very personal. We're sorry to hear you are not a fan of the new scent. Please rest assured that we value your feedback greatly, and we will relay it to our Research and Development team. We'd recommend giving our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
Dawn was my go to dish soap; not any longer
The smell is atrocious! My whole kitchen smelled like chemical faux flower odor for hours after using it. I will be returning the bottle and going back to Ivory. I understand that manufacturers might fall prey to the marketers "new & modified is better" misleading statements, but I fail to grasp why they don't simply add a "stinky" line to accompany the original, which people have been purchasing & raving about for years. (Don't say shelf space & facing; that is what contracts are for) I'm disappointed to say that I will not be purchasing Dawn again unless the original scent is returned to store shelves.
We thank you for sharing your feedback on our recent change to Dawn Ultra Original. We know this is the first change in over 10 years, and that scent preference can be very personal. We're sorry to hear you are not a fan of the new scent. Please rest assured that we value your feedback greatly, and we will relay it to our Research and Development team. We'd recommend giving our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
Return to old formula
The new scent is horrible. I have been a lifelong Dawn user and noticed the change to the new fresh scent over a year ago. I hated it then and can no longer find the original Dawn. We will no longer be purchasing from this company. The scent is too strong and lingers. Definitely not what we want!
We thank you for sharing your feedback on our recent change to Dawn Ultra Original. We know this is the first change in over 10 years, and that scent preference can be very personal. We're sorry to hear you are not a fan of the new scent. Please rest assured that we value your feedback greatly, and we will relay it to our Research and Development team. We'd recommend giving our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
Bring back the old Dawn original
've used Dawn Original for over 20 years, but the new scent is overpowering, causes headaches, and lingers on dishes. Please bring back the original formula or offer an unscented version in Canada. Loyal customers are leaving due to this change—please listen before more follow.
Your long-time loyalty means the world to us, and we're very sorry to hear about your experience with our new Dawn Ultra Original scent. Quality and safety have always been at the forefront of everything we do, and while scent preferences will always vary from person to person, we would not expect you to experience a headache when using it as directed. This is because all of our products go through extensive testing to ensure safety with proper use. Your wellbeing means a lot to us, so please discontinue using the Dishwashing Soap if you haven't done so already. In regard to the scent lingering on your dishes, we wouldn't expect this to be your experience, however, if the soap isn't completely rinsed off, or if the dishes have become porous, it is possible. If certain items always pick up a flavor, they're probably worn to the point of being porous and should be washed by hand. It might help to know that cast iron and plastic items can absorb flavors. To remove the scent/taste, please soak the dishes in hot water with some distilled white vinegar added. This isn't something we take lightly, so we'd like to make a report to our Quality and Safety Team, make sure your voice is heard about the change, and tell you more about our new Dawn EZ-Squeeze Free & Clear Dish Soap as it has the cleaning power of Dawn you know, love, and trust, yet is unscented. Please give us a call (800) 725-3296.
🤢🤢🤢🤢
I use to use dawn the original with the old scent that it for years !!!! It had quite a mild and clean scent barely there and not overly fragranced which was awesome as im super sensitive to overly fragranced products and never had any issues whatsoever , my dishes would smell just clean and no fragranced lingered . However for whatever idiotic reasons they've decided their soap needed a change of fragrance?🙄 seriously ? Everyone i know hates and or even better LOATHES the new scent 🤢🤮 it smells like sewer mixed with cheap perfume sprayed ontop to make it "floral" its DISGUSTING 🤢🤮🤢🤮🤢🤢🤢🤮🤢🤢! I tried it several different times trying to hope maybe it was a bad batch and jope , its just the scent of it now and im devastated because it was my go to soap for everything!!!! Our clinics even had to stop using it because our providers and clinic staff hated it to ! Seriously stop telling us lies about having such "positive feedback " most all your reviews on the product say the same thing as us , its disgusting and headache inducing , it lingers on our dishes no matter how much we rinse or how long they air out , we can taste it in all our cups 🤢🤮, do what all of us want and change it back to the REAL ORIGINAL SCENT 😤!!!! SINCERELY ALL YOUR CUSTOMERS 🤢
Thank you for your loyalty over the years, and for sharing your experience with the new scent of Dawn. Please be assured that we thoroughly test all of our ingredients for quality and safety before we use them in a product, so we assure you what you're describing isn't something we'd expect. Safety is our top priority and based on what you shared, we do recommend discontinuing use of this Dawn. We hope you'll give our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has no added scent. We'd love to hear more about your experience in order to make a complete report to our Safety and Quality Teams, and to help you further. Please hang on to the product and give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.


