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Customer reviews for Dawn Ultra Dishwashing Liquid Dish Soap, Original Scent, 90 Fl oz for
Dawn Ultra Dishwashing Liquid Dish Soap, Original Scent, 90 Fl oz
2.9 out of 5 stars
stars191 ratings191 reviews
  1. 5 stars44% (84)
  2. 4 stars2% (4)
  3. 3 stars2% (3)
  4. 2 stars1% (2)
  5. 1 star51% (98)

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Showing 101-110 of 191 reviews
Apr 14, 2026
MadisonE
5 out of 5 stars review

If it's not broke, don't try something else

[This review was collected as part of a promotion.] If it is not broken, we do not fix it. We have been a dawn powerful for as long as I can remember. It is the one thing I can always count on. Since we do not have a dishwasher anymore, I make sure to pay a little bit more attention to the power. My dish soap has. This has been our tried and true for her as long as I can remember. It is my tried and true, and I refuse to switch to anything else.

Review from influenster.com
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Apr 13, 2026
AdelK
5 out of 5 stars review

Great

[This review was collected as part of a promotion.] Dawn Ultra Dishwasher Liquid is a great dish soap! It removes grease very easily, even in cold water, and creates a rich foam with just a small amount. It's very economical, cleans dishes quickly without much scrubbing, has a pleasant scent, and is gentle on the hands.

Review from influenster.com
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Apr 13, 2026
JayleenW
5 out of 5 stars review

No fuss, no extra scrubbing needed.

[This review was collected as part of a promotion.] I've tried a lot of dish soaps, but I always end up going back to Dawn Ultra. It just works. It cuts through grease so easily—even those super oily pans—and I don't have to keep adding more soap. A little really goes a long way, which I love because it actually saves money over time. What I also like is that it's not just for dishes. I've used it on everything from cleaning greasy stovetops to random household messes, and it never disappoints. Overall, it's one of those simple staples that just gets the job done every time. No fuss, no extra scrubbing needed.

Review from influenster.com
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Apr 16, 2026
JessS
5 out of 5 stars review

A household staple

[This review was collected as part of a promotion.] Dawn has always been a staple cleaning supply in our household. It really cuts the grease and breaks down any oil based residue. This bottle is a significant size to refill any smaller bottle you are currently using. I would not recommend using this bottle solely, because it's super heavy. Great product!

Review from influenster.com
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Apr 20, 2025
Bobdawn
1 out of 5 stars review

I miss the old dawn

Make sure your dishes, smell like perfume, mild headaches why would you change it?

Review from dawn-dish.com
Helpful?1RNI89EBMNX33700086189
reply from Customer Care

We're very sorry for your disappointment with the Dawn Original scent change, and that you've been experiencing mild headaches from it, Bob. This update was implemented after receiving positive feedback during extensive testing with consumers, and this is the first scent change for Dawn Original in over 10 years. Please be assured that we value your feedback greatly and are sharing it with the rest of our Dawn Team. Consumer feedback is vital in helping us improve our products and ensuring that we deliver the best possible experience to our consumers; it’s also instrumental in guiding the Dawn Team as they continue to work on future innovations. Additionally, our products undergo lots of safety testing, so we wouldn't expect you to get a headache from using this Dish Soap. Your health and comfort always come first, so we recommend that you discontinue use of this product. This isn't something we take lightly, so we'd like to learn more, help you best, and tell you about our Free & Clear Unscented version. Please give us a call at (800) 725-3296.

Apr 10, 2025
Donny
1 out of 5 stars review

New scent is bad.

No one likes the new scent! We haven't bought any since the change.

Review from dawn-dish.com
Helpful?1RNI89EBMNX33700086189
reply from Customer Care

We appreciate you taking the time to share your thoughts with us, Donny, and we're sorry to hear that you're disappointed with the scent of your Dawn Ultra. When we design our products, we do extensive research and product testing to ensure that we're creating scents that our consumers will love, so please know that we value your feedback greatly, and we'll be sure to share this with the rest of our Team. Consumer comments are vital in helping us improve our products and in guiding the Dawn Team as they continue to work on future innovations. We truly value you as a consumer and hope you'll give Dawn another try. We have a variety of scents if the Original no longer meets your needs, including an unscented version called Dawn Free and Clear, Unscented. Your satisfaction means a lot to us, and we'd love to hear more about your experience to be able to assist you further from here. Please give us a call at (800) 725-3296, any time from 9:00AM-6:00PM EST Monday-Friday, so we can help!

May 4, 2025
PaulJ
1 out of 5 stars review

Watered Down Trash

Dawn is awful now. They watered it down. The number one ingredient use to be denatured alcohol, and now it is water. Just absolutely trash now.

Review from dawn-dish.com
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reply from Customer Care

We're sorry to hear that you feel this way. We have strict quality checks in place to ensure that our products reach you in the best possible condition, and we also put a lot of thought into them. The last change we made to this product introduced a new spray on surfactant, which helps with grease cleaning. We'll be sure to share your feedback with our team. So that we can learn more and assist further, please give us a call at (800) 725-3296 when you can.

May 1, 2025
Shoshana
1 out of 5 stars review

Love the soap, hate the new scent

The new scent reminds of having to use a portapotty.

Review from dawn-dish.com
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reply from Customer Care

At Dawn, we believe in a refreshing scent and refreshing dishwashing experience, so we're truly sorry to hear about this. As you can imagine, we weren't going for a portapotty scent, but while scent preferences and perceptions will vary from person to person, feedback is incredibly important to us, and we'd like to ensure your feedback is heard. Please call us at (800) 725-3296.

Apr 6, 2025
Shauna
1 out of 5 stars review

Hate Smell of New Dawn

I cannot stand the smell of this new Dawn dish soap. I will be using another dish soap.

Review from dawn-dish.com
Helpful?1RNI89EBMNX33700086189
reply from Customer Care

We're very sorry for your disappointment with the Dawn Original Dishwashing Liquid scent change, Shauna. This is the first scent change for Dawn Original in over 10 years, but please be assured that we value your feedback greatly and are sharing it with the rest of our Dawn Team. Consumer feedback is vital in helping us improve our products and ensuring that we deliver the best possible experience to our consumers; it’s also instrumental in guiding the Dawn Team as they continue to work on future innovations. We'd like to learn more about your experience, try to make things right, and tell you more about our Dawn Free & Clear version that offers our lightest scent. Please give us a call at (800) 725-3296 so we can help you best.

Apr 9, 2025
NeeshD
1 out of 5 stars review

Horrible new smell

The new scent gives me headaches. It actually stinks up the kitchen. Please change it back!

Review from dawn-dish.com
Helpful?1RNI89EBMNX33700086189
reply from Customer Care

We appreciate you taking the time to share your feedback with us. Please know that we do extensive research and testing to make sure our products are always safe and effective to use as directed, and meet the needs/preferences of our consumers, so we're really sorry to hear that you're unhappy with the scent of your Dawn, and that it gave you a headache, as this is not the experience we want or expect you to have. Consumer input is vital in helping us improve our products and ensuring that we deliver the best possible experience to our consumers, so we're grateful you brought this to our attention. If you're concerned with how the product is affecting you, please be sure to discontinue use. Your satisfaction means a lot to us, and we hope you'll give Dawn another try. We have a variety of scents if the Original no longer meets your needs, including an unscented version called Dawn Free and Clear, Unscented. We'd love to help you find the right product for you and assist further with this. Please hold on to your product and give us a call at (800) 725-3296, any time from 9:00AM-6:00PM EST Monday-Friday, so we can help!