[This review was collected as part of a promotion.] This dish soap makes it super easy to clean a pile of dishes. It cuts through grease very well, so the food and oil come off without much scrubbing. It has no strong odor and has a medium consistency.

[This review was collected as part of a promotion.] I've been using this brand for a while now, and it never disappoints. Cleaning dishes is instant, it cuts through grease and grime with just a single swipe. Plus, it doesn't leave your hands feeling dry. The large format container is perfect for refilling your dispenser, offering a more economical option in a single purchase. Your dishes without stains, have fresh scent.

The biggest thing I love about dawn is that it's such a versatile product you can use it to clean absolutely everything it can even be used for other things like help in kill Bugs to helping clean dishes to helping clean ducks it's an amazing thing and it's always in a good value size bottle and it's has iconic smell as well as a little goes a long way

[This review was collected as part of a promotion.] My family and I love this brand of dishwashing liquid!!! I was so excited to get this Dawn Ultra as this is the brand that we have used for ages!!! We love how effective it is in cutting the grease and cleaning up our dishes. A little goes a very long way with this dishwashing liquid-keep that in mind. It smells so light, fresh, and provides a fairly nostalgic scent. This product has other uses outside of cleaning dishes, and I think that's why it's become such a staple household product.

We've tried other dish soap for years, especially when on a budget, but nothing has ever worked as great as Dawn. We use it for multiple other cleaning uses, and still by far the best out of the dish soaps and other soaps we've tried. You also can use a lot less with this soap than you do others, so, for us, with all its uses, winds up being cheaper for us in the end. I don't think we could go back to another dish soap now!

[This review was collected as part of a promotion.] I have tried a lot of dish soaps over the years. The less expensive meant you needed to use twice as much to get the work done with just one use of Dawn. And the super expensive were just on another level my paid grade doesn't afford me. But this dish soap has always performed as expected for me. Removes the greasy residue from a night of hot pot with chili oil or cleaning the pan we fried tenders in. And perhaps the scent has also changed because this one with the duck smells so good. It's a trustworthy product. My new favorite way was to replace our dishwasher exhaust with a dish soap dispenser and drop a hose in the container. It's the small wins that bring so much joy!

Bring back old original scent and never change it again

Why does it smell so bad? I have used Dawn for over 40 years. This scent is going to make me look for a new product. So devastating.

The old formula was much better. I don't see the 50%less scrubbing. If anything, it rinses out of the sponge twice as fast. Meaning more soap per washing session, which equals buying more soap, which seems like less benefit for me. Previous formula all the way.

[This review was collected as part of a promotion.] If it is not broken, we do not fix it. We have been a dawn powerful for as long as I can remember. It is the one thing I can always count on. Since we do not have a dishwasher anymore, I make sure to pay a little bit more attention to the power. My dish soap has. This has been our tried and true for her as long as I can remember. It is my tried and true, and I refuse to switch to anything else.