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Customer reviews for Dawn Ultra Dishwashing Liquid Dish Soap, Original Scent, 90 Fl oz for
Dawn Ultra Dishwashing Liquid Dish Soap, Original Scent, 90 Fl oz
2.9 out of 5 stars
stars191 ratings191 reviews
  1. 5 stars44% (84)
  2. 4 stars2% (4)
  3. 3 stars2% (3)
  4. 2 stars1% (2)
  5. 1 star51% (98)

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Showing 111-120 of 191 reviews
Apr 11, 2025
Art1
1 out of 5 stars review

Your soap stinks

NEW ODOR causes severe eye and nose and throat irritation.

Review from dawn-dish.com
Helpful?1RNI89EBMNX33700086189
reply from Customer Care

Thank you for sharing your experience with the new scent of Dawn. Please be assured that we thoroughly test all of our ingredients for safety before we use them in a product, and this is not something we would expect. Safety is our top priority and based on what you shared we do recommend discontinuing use of this Dawn. We hope you'll give our Dawn E-Z Squeeze Free & Clear Fragrance Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience in order to make a complete report to our Safety Team, and to help you further. Please hang on to the product and give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.

May 4, 2025
PaulJ
1 out of 5 stars review

Watered Down Trash

Dawn is awful now. They watered it down. The number one ingredient use to be denatured alcohol, and now it is water. Just absolutely trash now.

Review from dawn-dish.com
Helpful?1RNI89EBMNX33700086189
reply from Customer Care

We're sorry to hear that you feel this way. We have strict quality checks in place to ensure that our products reach you in the best possible condition, and we also put a lot of thought into them. The last change we made to this product introduced a new spray on surfactant, which helps with grease cleaning. We'll be sure to share your feedback with our team. So that we can learn more and assist further, please give us a call at (800) 725-3296 when you can.

Apr 19, 2025
Azaz
1 out of 5 stars review

HATE THE NEW SCENT

HATE THE NEW SCENT! WILL BE CHANGING BRANDS. WHY? WHY MESS WITH PERFECTION?

Review from dawn-dish.com
Helpful?1RNI89EBMNX33700086189
reply from Customer Care

We're very sorry for your disappointment with the Dawn Original Dishwashing Liquid scent change. This is the first scent change for Dawn Original in over 10 years, but please be assured that we value your feedback greatly and are sharing it with the rest of our Dawn Team. Consumer feedback is vital in helping us improve our products and ensuring that we deliver the best possible experience to our consumers; it’s also instrumental in guiding the Dawn Team as they continue to work on future innovations. We'd like to learn more about your experience, try to make things right, and tell you more about our Dawn Free & Clear version that offers our lightest scent. Please give us a call at (800) 725-3296 so we can help you best.

Apr 9, 2025
NeeshD
1 out of 5 stars review

Horrible new smell

The new scent gives me headaches. It actually stinks up the kitchen. Please change it back!

Review from dawn-dish.com
Helpful?1RNI89EBMNX33700086189
reply from Customer Care

We appreciate you taking the time to share your feedback with us. Please know that we do extensive research and testing to make sure our products are always safe and effective to use as directed, and meet the needs/preferences of our consumers, so we're really sorry to hear that you're unhappy with the scent of your Dawn, and that it gave you a headache, as this is not the experience we want or expect you to have. Consumer input is vital in helping us improve our products and ensuring that we deliver the best possible experience to our consumers, so we're grateful you brought this to our attention. If you're concerned with how the product is affecting you, please be sure to discontinue use. Your satisfaction means a lot to us, and we hope you'll give Dawn another try. We have a variety of scents if the Original no longer meets your needs, including an unscented version called Dawn Free and Clear, Unscented. We'd love to help you find the right product for you and assist further with this. Please hold on to your product and give us a call at (800) 725-3296, any time from 9:00AM-6:00PM EST Monday-Friday, so we can help!

May 1, 2025
Shoshana
1 out of 5 stars review

Love the soap, hate the new scent

The new scent reminds of having to use a portapotty.

Review from dawn-dish.com
Helpful?1RNI89EBMNX33700086189
reply from Customer Care

At Dawn, we believe in a refreshing scent and refreshing dishwashing experience, so we're truly sorry to hear about this. As you can imagine, we weren't going for a portapotty scent, but while scent preferences and perceptions will vary from person to person, feedback is incredibly important to us, and we'd like to ensure your feedback is heard. Please call us at (800) 725-3296.

Apr 10, 2025
Shedoesthedishes
1 out of 5 stars review

New scent awful

The new scent is a huge turn off. I will not repurchase.

Review from dawn-dish.com
Helpful?1RNI89EBMNX33700086189
reply from Customer Care

Thank you so much for your feedback. We made the change after getting positive during extensive consumer testing. We're sorry that you're not a fan of the scent, but know that while scent preferences will vary from person to person, feedback is incredibly important to us, and we'd like to make sure your feedback is heard. Please call us at (800) 725-3296.

Apr 13, 2026
ambiecakes
1 out of 5 stars review

Bring back the old scent!

Bring back the old scent! This just smells like perfume. The old scent is iconic

Review from dawn-dish.com
Helpful?1RNI89EBMNX33700086189
May 7, 2025
Yuckamusmazimus
1 out of 5 stars review

New scent is awful

The new "fresh" scent smells like dirty socks and triggers my allergies. Bring back the original time tested Dawn we all know and love. *if it's not broke, don't fix it" Paleeeease!

Review from dawn-dish.com
Helpful?1RNI89EBMNX33700086189
reply from Customer Care

There's nothing more important to us than the safety and satisfaction of our users, so we're truly sorry to hear about this. We're always looking for ways to help improve our users dishwashing experience, so the fragrance change of Dawn Ultra Original was implemented after receiving positive feedback during extensive testing with consumers. While scent preferences will vary from person to person, we don't expect our users to have this kind of experience especially when using the dish soap as directed, and due to the many quality and safety checks we have in place. Please discontinue using it and give us a call at (800) 725-3296. We'd like to make a report about your experience to our teams, and ensure your feedback is heard.

May 8, 2025
Majj
1 out of 5 stars review

Give Customers a Choice with the original scent.

I've used Dawn for 20. years. The new scent is awful. It smells like Palmolive or laundry detergent. Please give us a choice and offer a scent free or at least the original scent. If not I will be looking for a new dish soap,

Review from dawn-dish.com
Helpful?1RNI89EBMNX33700086189
reply from Customer Care

We appreciate your loyalty to Dawn over the years, and we're sorry to hear that you're not a fan of this scent. Your feedback will be shared with our team, and we do recommend giving our Dawn Free & Clear Fragrance-Free a try if you'd prefer an unscented product. Please give us a call at (800) 725-3296 if there's anything more we can assist you with.

May 4, 2026
ManuitiS
5 out of 5 stars review

Dawn dishwashing detet

I will only buy this type of dish washing detergent due to it cuts through the grease like no other. I have tried them all. This dish soap will work even with cool water.

Review from influenster.com
Helpful?1RNI89EBMNX33700086189