[This review was collected as part of a promotion.] My son feels like its Christmas morning every time I bring something home for him or a package arrives at home that holds a new treasure for him, and with the adorable branding and packaging on the Kids Crest Cavity Protection Sparkle Fun Toothpaste, the excitement carried through to this toothpaste! He was so excited to use it that he actually asked to brush his teeth in the middle of the day which has been like pulling teeth these days. He was drawn to the vibrant physical appeal and the delicious flavor just topped off his newest favorite and certainly gave the Hunter thumbs up of approval! As a parent, I liked the consistency of the toothpaste, it wasn't too thick that he couldn't squeeze it out himself, but it wasn't too thin that it ran right off the toothbrush and all over the sink for me to clean like other types do. He got it on the toothbrush and it stayed in tact until it reached his mouth, hooray! He likes the taste, so I don't have to fight with him to brush properly or keep from spitting most of it out right away, so I know that the cleaning particles are making their way onto my son's teeth and leaving them clean so I can rest peacefully while my son's mouth is free of all the yucky stuff that could ruin his handsome smile! I definitely give the mom stamp of approval for this kid's Crest toothpaste!

My 11 children love this toothpaste !!!

This is one of my favorite toothpastes for my kids. They like the flavor so I don't have to struggle with them. I also know it is safe for them while cleaning their teeth and mouths effectively.

[This review was collected as part of a promotion.] My kids love this toothpaste I got free from crest. They don't like the minty of adult toothpaste. This is mild and don't fight me to brush.

Our kids love this tooth paste. They like the flavor much better then all the other brands we have tried so it makes the cleaning process much better. Cleans well and the price is cheap!

This is the only toothpaste my children will use. They hate the flavor of other toothpaste. They are picky about flavors so if they approve this might be worth a try for your kids.

Kid’s love Crest Cavity Protection Sparkle Fun Toothpaste because it tastes delicious! Procter and Gamble is a trusted company to help children prevent decay with the fluoride in the paste.

Kids love this! Good intro to regular adult toothpaste. Packaging is small for kid sized hands! Easy for kids to squeeze product! The smell is nice & not too overpowering!

My kids have used this for years and they enjoy it! It doesn’t burn their mouths with too much mint. And it helps keep their teeth clean and prevent cavities. I really like that it’s sparkly and the girls love it! I recommend it!

[This review was collected as part of a promotion.] My children are picky when it comes to toothpaste but they absolutely love it. All 3 of them use it. I have not found a brand that all 3 like! So Im one happy mama!