My son loves this toothpaste, so it's definitely kid friendly. Easy use packaging, and budget friendly. Tastes like a blue raspberry, bubblegum with sparkles.

Kids love this brand. Keeps them from arguing about brushing their teeth. Will use until they're comfortable with mint toothpaste. Would recommend to any parent.

I grew up using this toothpast. It was the only kind I could use for a long time because I didn't stand the stronger mint flavor in the other toothpastes, so this kind is very mild in flavor yet still very good at cleaning.

This is one of the few toothpastes my picky kiddo really loves — I'd much prefer him use this than a licensed character flavored kind. It was introduced to him by our dentist and now it's our go-to! No texture issues either, which is a huge plus.

[This review was collected as part of a promotion.] Bubblegum flavor and sparkles how could you go wrong. My daughter was so busting at the seems waiting to try her new sparkly toothpaste so glad she loved it. Plus it has cavity protection win win.

[This review was collected as part of a promotion.] To some kids bubble gum flavor gets old no matter how fun it is to use. So my suggestion is make more flavors, maybe like fruits.

As a parent, finding a toothpaste that's both effective and kid-friendly can be a challenge—but kids' cavity protection toothpaste does a solid job of covering the essentials.

As parents, i always choose carefully what my kids use. And this one is good for my daughter because the scent isn't scared her, i use it when she turns 2 until now 3,5 years old. No sign of cavity. That's seems good for her

I love the little sparkle in the toothpaste it makes all the difference for the kids. They seem to like the flavor and it makes brushing teeth easier when it's fun.

My kids usually hate brushing their teeth but with Crest Kids Sparkling Fun, they don't mind. They love the taste of the paste and the sparkles, my daughter actually has fun brushing her teeth. Totally recommend!