My daughter actually asks to brush her teeth with this — the sparkle and fun flavor make it a win in our house. It does a great job keeping her teeth clean, and I feel good knowing it has fluoride for cavity protection. Just wish it had a slightly more natural ingredient list, but overall it’s been great for her!

Crest Kid'S Crest Cavity Protection Sparkle Fun Toothpaste is so great for my family! I have 4 kids and they love the sparkle plus it's easy for them to use on their own! The price point is great and not to mention it really keeps their breath smelling fresh.

[This review was collected as part of a promotion.] Today we brushed my sons teeth(he's three years old),as soon he put in his mouth,he said''Mommy,I like it!'' I couldn't believe it,he brushed happily and he used to hate it I tried the paste,and I like it too! Its not that strong,but it's perfect!

[This review was collected as part of a promotion.] You get a lot of toothpaste with this product. The packaging is simple. My boys like the bubblegum flavor although they did not seem to notice or care about the sparkles. I, however, prefer my kids to use fluoride-free toothpaste which this is not.

[This review was collected as part of a promotion.] I'm always trying to find ways to make brushing fun or my children, as to not make it seem like a chore.With the electric toothbrush and some sparkle paste I have done that . I'm a mint person normally but even I thought the taste was good. I'm happy to be teaching my kids good hygiene habits and products like this make my job easier.Thank you Crest!

[This review was collected as part of a promotion.] Right from the beginning my daughter loved this toothpaste, it's not overly sugary but has a nice bubblegum flavor. The size and thickness of the toothpaste is perfect and easy for little independent princesses to put their own toothpaste on their toothbrushes. which make her even more excited to brush her teeth. I like that it is easy for her to handle,​ apply and taste great!

[This review was collected as part of a promotion.] My kids are in love with this tooth paste! They have been more willing to brush. My son who has autism hates bruahing his teeth and he is more willing to brush his teeth with this toothpaste! I am so thankful to have found this toothpaste!

i have a five year old and twin one and a half year olds.. let’s just say brushing teeth is one of the LEAST favorite activities i. this household 🫠 in one of my brilliant motherhood moments, i decided we were all going to go to the store and pick out toothbrushes and toothpaste, thinking if they had a choice, they would maybe be more interested? well, character toothbrushes picked out, we braved the toothpaste section. to my surprise, they didn’t want to character tooth paste to match, but the ‘sparkly unicorn toothpaste!’ we had a whole conversation about if this is the toothpaste unicorns use (hey, i know you’ve told a white lie or two to make your life easier, don’t judge me 🤪) and they (especially my five year old!) were EXCITED to brush their teeth when we got home i was nervous, but all three of them really enjoyed the flavor and look. while it hasn’t been a miracle worker, especially for my twins, it has made things much easier, especially with my older daughter. i see us using this for many years to come!

[This review was collected as part of a promotion.] My daughter loves this toothpaste. And it does clean up the teeth nicely. She tells me the bubblegum flavor feels really refreshing. The sparkle adds a fun element and who doesn't loves sparkles! I received the product for free from Crest but my review is honest & unbiased.

My kids love the color and flavor of this toothpaste. It keeps the cavities away and keeps their teeth nice and clean and white. They are always excited to brush their teeth with the sparkly fun toothpaste! It also has super cute packaging. A great value for your money!