[This review was collected as part of a promotion.] My daughter is incredibly particular about the flavor of her toothpaste. Anything minty or white is absolutely terrible to her and so she goes for anything colorful and candy-like in flavor, meaning this toothpaste wins the teeth-brushing battles! I like that this is an anti-cavity toothpaste, so I know it isn’t just for fun and that there are actual benefits to her teeth and gums while using it while she loves that it is pink and bubblegum flavored. I also love the gel formula. It is not sticky or drippy when you apply it to the toothbrush so doesn’t create too much of a mess before it actually is time to brush. So it is an A Plus from mom and daughter! We received this item free of charge from Crest in exchange for our honest review. All thoughts and comments represented above are my own.

[This review was collected as part of a promotion.] Our kids loved the taste of the toothpaste and the "sparkle" was an interesting addition since they kept checking their teeth to see if they were also sparkling. I am always iffy about buying new things for them because of how wishy washy they can be, so getting to try it for free from Crest was a great thing for us. We know they like it now and now I can add another "child approved" item to our shopping list.

[This review was collected as part of a promotion.] After receiving a tube of Crest Cavity protection toothpaste that was included free for my review from Oral B, I of course had to try it before my 4 grandsons. These guys will love it!! The bubble gum flavor is perfect and doesn't taste like the other yucky minty stuff normally made for kids. It left my teeth feeling clean and fresh so our boys will love brushing with it. Highly recommend this for young and old kids! I will buy it in the future!!

Where to start?!!... no ingredients on the tube (just "sodium fluroride"), but because this foul tasting blue goo causes mouth ulcers, gum shedding (-!-) & production of crazy excessive amounts of throat mucus/phlegm lasting an hour, I decided to look up the ingredients online & discovered it contains thickeners & synthetic foaming agents (aka DETERGENTS, used in a long list of household & AUTOMOTIVE cleaners!!!) called SLS/sodium lauryl sulfate, plus "Carbomer" - gastro-irritants linked to not only excessive phlegm/mucus production, but also canker sores. Google "excessive phlegm in throat after brushing teeth". Additionally, the thick consistency results in globs of blue glop falling unused into the sink, where it sticks like glue. The taste & smell is utterly disgusting - similar to a .25c gumball. This product is TERRIBLE - do your research!

[This review was collected as part of a promotion.] I recieved this toothpaste from crest to try for free. My son loves the taste and i love thr fact that he is willing to use the toothpaste. We have always had a battle with brushing the teeth but this makes it a little easier. Thanks crest.

[This review was collected as part of a promotion.] My son has always been particular about the flavor of his tooth paste, so I was worried he wouldn't like this one. But he loves it! He says that it tastes like mint bubble gum! The consistency isn't too runny & it has fun sparkles in it too!

[This review was collected as part of a promotion.] My daughter was very excited about the Finding Dory bubblegum toothpaste. She loves bubblegum and it smells very good! The tube is fun for her to look at while brushing her teeth as well. My only concern is the red dye. I think the pink color is very fun but wish that didn't have to be added. Overall, very pleased with this product!

[This review was collected as part of a promotion.] She still going strong with the Crest Cavity Protection Sparkle Fun Toothpaste. We're so happy that she loves brushing her teeth now and we don't have to stay an watch her like we did in the pass. Parents this is the best toothpaste we have use for the kids.

[This review was collected as part of a promotion.] My daughter was very excited about being able to sample Kids' Crest Cavity Protection Sparkle Fun Toothpaste. In fact, she took the tube and placed it in the bathroom, all on her own. I felt that she was drawn more to the container instead of what was inside. She approved of the toothpaste, which is a plus. Although the bubble gum flavor is not one of her favorite flavors, she really did't complain about it. I was at least expecting a major complaint because she has refused to use other bubble gum flavors that I have purchased in the past! So far, so good. She continues to use this product, and as a mom, I'm happy! Her teeth appear to be clean after use and the scent is a plus. Thanks for making this product fun to use and for making brushing a bit more interesting! "What would I want to know before I get this product?" I would want to know what flavors the toothpaste come in and the color of the toothpaste. These are VERY important to my six year old. Also, I would want to know that it was a leader in cavity prevention!

[This review was collected as part of a promotion.] I received this product for free from Crest. My 7 year old son has declared that this is his favorite toothpaste. He normally only likes toothpaste based on the character so I was pleasantly surprised by how much he liked this. I personally like that it has the cavity fighting ingredients he needs and is gentle on his teeth.