My kids love this toothpaste, they like the flavor. The packaging is good. As far as ingredients, they could be better, I wish it had nanohydroxyapetite and not fluoride but it's hard to find good kids toothpaste

My kids love this toothpaste. Other toothpastes are too minty, so they like the taste of this one. The packaging is easy enough for them to open up and then put away themselves.

I love kid crest toothpaste flavor of this toothpaste is great as a kid and a adult I love it so does my kid effectiveness work great packaging I love stands out on the shelf sensitivity is great

Perfect for my daughter! She’s been using this toothpaste for years and loves it. The taste never seems to change from tube to tube (unlike other toothpaste brands), making it a family favorite and a must buy!

This toothpaste for kids is a hit. It is a bright blue in color which makes it appealing to toddlers. It has a good taste so toddlers enjoy using it. The cap is an easy twist off so toddlers can be independent.

While the flavor of crest kids toothpaste is welcoming to children, the toothpaste is ineffective in keeping kids mouth smelling clean. Texture is like any other toothpaste but it just taste like candy and is a joke, therefore it's not worth using.

My kids love this toothpaste! Great value lasts a long time with no sugar added. Great packaging and effective for fresh breath. They are 4 and 8 and request this brand!

My kids are using it over a year and really like. We tried different brand and this one is the best go us. The flavor is great and you don’t need much. The backache is cute too. Recommend

My kids love this toothpaste and it works great does a good job for them as well it is definitely one we continuing to purchase and use for our kids.

My son loves this toothpaste, so it's definitely kid friendly. Easy use packaging, and budget friendly. Tastes like a blue raspberry, bubblegum with sparkles.