How I long for the day when I can wash my clothes in laundry detergent without the linen-cotton, lavender breeze or any other kind of scents other than laundry detergent! I also need one that will remove stains without discoloring the fabrics. Era did everything I needed it to do and at an affordable price. Now, I can wear, clean, spot free clothes and my perfumes and fragrances!!

Era laundry soap has been my prefered agent for cleaning my cloths for many decades. Era's stain fighting ability is excellent, and I also use it for a prewash spray on stubborn stains. The price of Era at Sams is a better bargain than at other retailers.

Era laundry detergent is the only one I will use. Gentle enough for the baby clothes and hypoallergenic! Pleasant fragrance that doesn't linger and create allergic reactions in my sinus' nor on the skin! I hope to NEVER change detergents again in my lifetime

This is the best detergent for the money. It works well on stains too especially greasy food. Just put the era on the stain and toss in the wash with the rest of the load. I always run the presoak cycle on my washer on non delicates especially exercise wear and odors are gone too.

I have been using this detergent for around 2 decades. It is the only one that has not changed to "new and improved," and I hope it doesn't because it's perfect as it is. So many other detergents today, including Tide, have such an irritating, overpowering scent that I can't stand it. But Era has a pleasant, but not overpowering scent. It cleans well and does not leave a residue. I don't use fabric softener, and my clothes still come out soft. And the price cannot be beat. I highly recommend it.

I have 3 large dogs and we also rent rooms in our farm house so we do alot of laundry. I like this detergent because I can use it for really anything: dog blankets, bedding, clothes, delicates and everything comes out clean and smelling fresh. And I like the fact it is concentrated so I do not have to use alot per load.

When you first see this product on Sam's Club site you automatically think when I was a little old-fashioned brand. But you try it because the value is just really good. Then you bring it home and you realize why your mom and grandmas use this product. It definitely take stains out is actually really good as a stain treater, if you put it on when something gets soiled before you wash it.and let it sit for a little while. The value by ounce/ price you're just not going to get that in many places. It is an overall extremely good value for not a lot of money.

I love this detergent so much that I will always order it online. Mainly because I am allergic to just about all other detergents. Sure, the container is heavy, but the detergent is dispensed by laying the container on its side and squirting it out (see the directions on the back). It's a great value and a little bit goes a long way.

Awesome Detergent for less money. Just as good as the top detergent, actually made by the same company with almost the same chemical ingredients. Older named detergent with excellent results. It was less expensive and same excellent results as the top name detergent. Use only the amount required per load using the measure cup lid. It's not water down has full strength cleaning agents. Sace over $10.00 a bottle compared to top name and ooh so pleased with the results.

When my dad was living and living with me, all I used was Era. After a while I had to change as he was having allergic reactions and I didn’t know what it was from so I got as many hypoallergenic products as I could. When he passed, I went back to Era and found it to work as well as it always had at getting my clothes the cleanest and removing stains. I will not change to another detergent ever again.