They must have changed the formula. The last bottle of Era is very watery and takes a lot just to get the load sudsy.

Our family has been using this since I was a kid. Now I've been using it in our household for many years. THANK YOU Sam's for carrying our family's favorite detergent! It's getting really hard to find.

I have used Era for many years and I have never had a problem, but all of a sudden I have developed an allergy to it. I wonder if the formula has changed?

It's on par with Tide but is only 1/2 the price. Can buy 2 jugs of this for the cost of 1 jug of Tide. Saw a few reviews of people not able to find it in stores. Sam's in Sioux Falls,SD carries it if that helps anybody.

Came back to this brand.

I've always loved ERA!

I am very disappointed with this detergent.It' s so eatery and I have to use twice as much as other detergents! All detergent is better than this.Plus it's expensive because they are counting the nr1 line on the dispenser but say to use the nr 4 line for a full load ! So much bull crap.Even the Kirkland heavy duty detergent is a much better deal and works great!

Good value, and decent soap for clothes.

Used This Detergent for Decades! Hard to find in stores - Walmart always pulls through with what You Need!

I do not understand how a detergent can make clothes smell so bad when it has so many good reviews. Everything ends up smelling like armpits.