I've used this product for many years. It's a great detergent and is made by the same company that makes Tide and Gain. It smells good and is a great value! Even works great in my front load washer. Not too sudsy and hard on my machine like some other detergents. This formula works in all washing machines. My appliance man said that only 2 tablespoons are necessary in my front loader because my washer is so efficient.

I've been using ERA for more than 40 years. If you are sensitive to smells or don't like your clothes to smell like perfume or other strong "clean" smells and you have sensitive skin too this is the best ever product!!! Used to be able to get it anywhere. Then only a few stores. Then only Sam's, which offered great quality and value. Now it's off the Sam's shelves too! If ordering online, who can afford estimated shipping costs of $23.60 for 4 bottles anyway? Not me!!! Please bring it back to the stores! If not that, at least offer free shipping to the stores or free shipping with a $35-50 purchase! Be more member service oriented....think about the wide variety of members you have. This is the second product, I use a lot of, that has disappeared from the store shelves in 3 months! I'm a very disappointed member.

I’ve used Era for years. It works great, smells great and is moderately priced.

Although this works great on stains, pricing is a little dicey

Used for 35 plus years. Only laundry soap I will ever use. Absolutely Love It!

Does what it is suppose to do.

I loved this detergent, this detergent cleans everything, very good and the price excellent.

Just started using this washing detergent, it works as well as Tide & it’s half the price.

I haven't used ERA in a while, but it still works great.

Have been using this detergent for years , so happy Sam's Club carries it.