Excellent detergent gets blood stains and other stains out Can't buy at local Sams clubs. Very disappointed but happy to buy on line.

ERA works the best cleaning my clothes than any other detergent. I also love the scent, that stays with your clothes.

I have used this detergent my entire adult life. It has a great price and cleans dirt, grime, grease better than any other detergent.

got this product because i looked it up and some reviewers mention a similarity to tide which does have the smell. save money!

I disliked the fact that it its no longer available inside the Walmart stores! This is the only detergent my wife uses!

We have been using this detergent since I was a child. I will not use any other detergent other than ERA!

I like the vacuumed plastic around the Era. This time they weren't broken and the soap all over the box.

My favorite detergent. This detergent is getting harder to find, but it works great on heavily soiled clothes.

Era is hard to find, but it doesnt make me itch like many other detergents. Im glad I was able to stock up.

Great for removing odor from clothes of people who have problems with urinary and bowel incontinence