This really is an upgrade from the classic ultra Dawn. You don't have to use near as much per sink load. Smells like the normal Dawn.

Dawn platinum works wonderfully. It cuts through grease with ease. So I spend less time on dishes and more time with family.

Have used Dawn dishwashing soap for years. Gets my dishes clean and is environmentally friendly too. Would recommend

I love dawn it gets everything to come off. Just a tiny dot well let me clean my pots and pans with no trouble.

Dawn Platinum dish soap is by far the best I've used. I feel that it takes grease off of my dishes with ease! 

I love this soap! It smells so clean! It does the job and has the area smelling good! Gets the dishes clean!

It’s the only dish soap I trust to make sure my dishes are clean. I never have to use a bunch of it that’s what makes me happy.

Dawn is perfect for dishes, washing the dog, cleaning the porch, washing the car, and big or little jobs!

This is my favorite dish soap. Always gets tough dishes clean and always smells good. 5 stars. Has never failed me!

This dishwashing liquid not only cleans the dirtiest of dishes but a little bit with vinegar and water makes a powerhouse bathroom cleaner.