The fragrance change of Dawn Ultra Original was implemented after receiving positive feedback during extensive testing with consumers. Please be assured that we value your feedback greatly and we're sharing it with the rest of my Dawn Team. We have a variety of scents if the Original no longer meets your needs, including an unscented version called Dawn Free and Clear, Unscented. Your satisfaction means everything to us, so if there's anything we can do for you, then please don't hesitate to give us a call at (800) 725-3296.

We thank you for sharing your feedback on our recent change to Dawn Ultra Original. We know this is the first change in over 10 years, and that scent preference can be very personal. We're sorry to hear you are not a fan of the new scent. Regarding the scent sticking around, sadly, this can be a sign that your dishes are growing porous. Try soaking them in hot water and vinegar to get rid of any remaining scent. Please rest assured that we value your feedback greatly, and we will relay it to our Research and Development team. We'd recommend giving our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. Bonus, you won't have to worry about any fragrance remaining on your dishes! We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.