Hello Essie. It's our goal to constantly improve our product to satisfy and delight our consumers with the superior clean of Tide. We're very sorry a multi-generational, loyal usere like you doesn't like the improved scent profile of our Tide Powdered Detergent. We will definitely let our teams know how you feel. In the meantime, if you have questions or if we can help you further, give us a call at (800) 879-8433.

We're sorry to hear that this was your experience, and we hope that you're doing well. Safety is our top priority, and we can assure you that our Tide Original powder detergent has been thoroughly evaluated to be safe when used as directed. As well, we do put a lot of thought into creating features that we think you'll enjoy. In 2023, we enhanced our powder detergent formula to allow for lower dosing per load, while still delivering powerful cleaning results. As well, we did change our Tide Original powder detergent scent in 2022. We'll be sure to share your feedback with our team and if you haven't already, please discontinue use of this product. So that we can look into this further and gather some more details for our Safety Team, please give us a call at (800) 879-8433 when you have a moment.

We appreciate you taking the time to share your opinion regarding the Tide Original Powder upgrade. When we design our products, we do extensive research and consumer testing to create features that we think you'll love. We always take consumer feedback into account when making changes or designing future products, so we'll be sure to share your comments on this with the rest of our team. Your satisfaction means everything to us, so if you'd like to share more, or if there's anything else we can do for you, then please give us a call at (800) 879-8433.

There's nothing more important to us than our fans because we believe they deserve the best. Through extensive testing and research, we've found that this new formula would be a better overall experience. We're sorry that you're not a fan, and while things like scent are preferences, your feedback is important to us, and we'd love to hear from you about this and share your thoughts with our team. Please call us at (800) 879-8433.