[This review was collected as part of a promotion.] This Colgate Optic White Advanced toothpaste is excellent. The texture is great, smooth and provides a sleek and clean finish. It's cool that it is vegan, and has a peroxide patent. The toothpaste definitely provided whitening and smile confidence and protection. Would highly recommend.

[This review was collected as part of a promotion.] This toothpaste made my teeth feel extremely clean. It got rid of debris, food and energized my mouth. I did not like the flavor itself though and felt it was too strong. I would prefer a milder flavor. I did not notice any whitening effects either even after using it both daytime and nighttime. All that being said, I really appreciate how super clean my mouth felt after using this toothpaste.

[This review was collected as part of a promotion.] I am surprisingly happy with the Colgate optic white whitening toothpaste! I am a very particular person and have been using crest pro-health sensitivity for years because I usually experience a little sensitivity during brushing and I am happy to say I didn't not experience any sensitivity with this toothpaste. My family enjoys the warm frothiness produced when using it. I would recommend this product to anyone looking for a gentle whitening brushing routine.

[This review was collected as part of a promotion.] Don't waste your money. Colgate offers about 5 levels of Optic White Toothpaste. Each HIGHER PRICED level supposedly has more stain remover. The bottom level called "Stain Fighter" does the same job at half the cost. Yes they all remove stain, but the bottom level is no better or worse than THE HIGHER levels. They are just after your billfold on the higher priced Optic White varieties.

[This review was collected as part of a promotion.] This toothpaste is pretty good. Taste isn't too bad, but it's hard to see any changes in only one week. Hopefully the longer I use it the better the results will be. I would recommend this product to family and friends.

[This review was collected as part of a promotion.] I was surprised on the results after only being able to test this toothpaste for 3 days. My teeth are normally yellow, no matter how often I brush them, because of a rare genetic dental disease. But, I did notice a difference after the first use. They seemed whiter and felt cleaner. It recommends that you use the toothpaste for 6 weeks for full results and I plan to do so. The only thing I did not like about the toothpaste was the overwhelming strong flavor. It's is a strong peppermint flavor that stays with your mouth. It may benefit people on diets. I wasn't able to eat or drink anything for about 3 hours after brush!

[This review was collected as part of a promotion.] I used the Colgate Optic White Advanced toothpaste for a couple of weeks. While I was using it I really feel like it did help make my teeth whiter and helped to make them cleaner and stronger. I brushed twice a day and then as needed.

[This review was collected as part of a promotion.] I think this is the best whitening tooth paste i have ever used! It made my teeth so much whiter and with the quickness!! It didnt take months- it took like 2 weeks and didnt hurt my teeth or make them more sensitive- i have sensitive teeth so i cant generally use this kind of thing and it nit hurt real bad! I say go with this if your trying to whiten your teeth-quickly!

[This review was collected as part of a promotion.] I always look for an effective and pocket book friendly whitening toothpaste. Honestly, this product is part of a line I am very familiar with! It's normally my go to due to cost, whitening power, taste, and oral health. However, I do experience a warming sensation at times and have to switch.

[This review was collected as part of a promotion.] I prefer "toothpaste" over gel. I has a great minty taste, which leaves you with fresh breath. I can not respond regarding the stain blocking, I have to use it for a little while to se if it makes a difference.