[This review was collected as part of a promotion.] How I used the product: I used the product for about 4+ weeks. Things that are great about the product: I believe the product did whiten my teeth. I noticed that the taste seemed the same as when I had my teeth cleaned by the dentist (this was a neat feeling). Things that aren't great about the product: It may cost more than other Colgate toothpastes.

[This review was collected as part of a promotion.] This toothpaste made my teeth feel extremely clean. It got rid of debris, food and energized my mouth. I did not like the flavor itself though and felt it was too strong. I would prefer a milder flavor. I did not notice any whitening effects either even after using it both daytime and nighttime. All that being said, I really appreciate how super clean my mouth felt after using this toothpaste.

[This review was collected as part of a promotion.] I love how white my teeth look after using my Colgate Optic White Advanced Toothpaste! I like that it protects and whiten my teeth while leaving my breath fresh and clean. I will continue to use and highly recommend to everyone to try.

[This review was collected as part of a promotion.] I was very pleasantly surprised with this toothpaste! I am an individual that doesn't normally care what toothpaste she uses. Though (since I love my coffee) I typically purchase something that says it has whitening properties. I didn't realize what a good whitening toothpaste was until getting half way through this tube. It really makes a difference!

[This review was collected as part of a promotion.] I've tried most toothpaste brands on the market. This Optic White formula is the best. I drink both tea and coffee and my teeth needed brightening. This really works. I'm buying more! Highly recommend.

[This review was collected as part of a promotion.] Very Impressed with this toothpaste, Extra clean fresh breath almost as if just used a mouth wash. Also has a nice strong minty sensation. Time will tell if the whitening of the teeth works! This is a must try for those thinking about trying a new tooth paste!

[This review was collected as part of a promotion.] This is brilliant because I was just telling my friend who's selling. Popular MLM peer to peer whitening product that says it's all natural but that natural ingredient is a white paint like for houses. I told her to keep it effectively naturally is to rinse her toothbrush post brushing in peroxide and rub it across her teeth for a couple seconds, this keeps the stains at bay and it gentle but I got through a lot of peroxide and it splashes sometimes! This toothpaste has the same 2% peroxide that the brown bottle peroxide has, infused inside it, you kill two birds with one stone and my mouth feels so much cleaner and have a sparkle after! Matte white is not desirable to me, I like a shine on my smile.

[This review was collected as part of a promotion.] I drink a lot of soda, so my teeth aren't always the whitest. This product definitely has helped in just a few days. I feel more confident in my smile. It also has a decent flavor, and it makes my teeth feel clean. I love this product.

[This review was collected as part of a promotion.] So, I must start by saying how I didn't expect this toothpaste to be this great! Normally, most are kind of the same or work good enough that I don't notice a difference, however the last Colgate product I reviewed changed my opinion of toothpaste and I never thought anything would be better but this is just as good!! It's better in the whitening department, cleans perfectly, gives great breath, and I feel secure knowing that my teeth & my family's teeth will be protected. So for testing the Optic White we used the toothpaste by itself for awhile then we started using the Optic White in the morning and our other Colgate toothpaste Renewal which became our favorite from testing it here, we use that in the pm hours & both work great together. I'm so happy to that we got picked to try this Optic White because it is amazing!!!

[This review was collected as part of a promotion.] I am usually a Crest user but when I received an opportunity to try this Colgate I was pleasantly surprised. I was worried it would have a bad taste with it being a whitening toothpaste but it did not. I also liked that it kept my breath tolerable between brushes. I will be buying this product again.