Me and my husband have sensitive teeth and tooth paste doesnt make them hurt while brushing them. Its gentle and still smells fresh.

I’m sure it has its benefits but it did not taste good at all! It’s kind of terrible actually! I just didn’t trust it to buy another flavor

Better than Colgate! I love the cleaningness and how it doesn’t irritate my sensitive mouth and gums

Definitely works for sensitive teeth. I can't say it whitens better than other brands but it didn't irritate my teeth. Decently priced too.

I love that this isn't harsh on my teeth and gums. Other toothpastes are so harsh and leave my gums so irritated.

This is my everyday toothpaste. It tastes great and polishes well. It also doesn’t give me any breakouts around my mouth and chin.

Effective in whitening and reducing sensitivity and able to be bought at any grocery store. I’ve been using this brand for years

Whitening isn’t anything significant but definitely helps my sensitive teeth! When using this daily, I don’t deal with any sensitivity.

This is great for sensitivity. Little pricey. I don’t like the taste it leaves in my mouth. I just don’t feel fresh and clean after brushing.

The only toothpaste I will use!!! I like the texture and taste of this toothpaste unlike many others.