Cleans teeth and at the same time is helping protect the enamel. I have soft teeth, but since using this product I have seen a huge improvement.

My dentist gave me a sample of this toothpaste. This is a great toothpaste it cleaned my teeth super good and it's gentle with my gums.

I use it to avoid the wear and tear of my teeth and sensitivity I have not tried other brands to compare effectiveness but it works for me

As someone who hates the taste of mint and has sensitive teeth, this is a perfect toothpaste for me as it isn't too minty but still tolerable 

Want white teeth? USE THIS! I don’t know what kind of voodoo magic they use but this works! It smells clean and the feeling lasts!

My teeth need all the whitening they can get. I ise this because my dentist recommended. It’s nice. Not sticky like some

Love this stuff. Helps with teeth sensitivity, if I don’t use it for a few days I notice. Teeth feel super clean

Nice product. Very effective, Would like to see in other flavors. Get tiered of using same flavor. Other than taste its an awesome product.

I love my Sensodyne toothpaste. Been using it for years to keep my sensitivity at bay and it works like a charm.

This toothpaste was excellent when it came to being gentle on my gums and teeth. However, it fell short in whitening my teeth.