I wouldn't be able to eat or drink anything hot or cold if I didn't use this toothpaste daily.. it's been a huge life saver..

I have extremely sensitive teeth and this helps fix that! I love that I still have the minty flavor and whitening properties of regular toothpaste

Really helps with my sensitivity to cold. Whitening is an added bonus to help counteract my coffee stains

Love the whitening affects of this tooth paste. I do rotate my tooth paste around I use this one and many other drugstore tooth paste.

This toothpaste was excellent when it came to being gentle on my gums and teeth. However, it fell short in whitening my teeth. 

Great toothpaste and flavor too! I recommend this to everyone although it is pricey. I have used this toothpaste on and off because of the price.

MY wife and I both have very sensitive teeth starting using this 8 years ago and we can eat what we want including ice cream with out them hurting

My dentist recommended this because I’m a coke drinker and this toothpaste helps prevent future cavities and it really works

Not my favorite toothpaste. Not a fan of the flavor and I don’t notice any whitening at all when I use consistently.

I love this toothpaste!! Usually I buy the pack of two because it can be very pricey! Leaves your teeth clean and refreshed mouth feeling