It is ease of swallowing, pain relief, and delivery of the medication. the liquid gels are small and easy to take, and provide fast pain relief. It works GREAT on toothaches.

I prefer Advil rather than Tylenol because I’m so my body so prone to it and it’s nice to have something that my body isn’t so like Advil works really quick on me rather than Tylenol

These are a good pain reliever for headaches and body aches. I love the candy like coating on them because it tastes good! It makes it easier to swallow. Great product I've used them for years I definitely recommend them.

I use this when i have headaches from high pressure in the atmosphere. It takes awhile to kick in (because my headaches are so intense) but i prefer it over tylenol.

these are great and are very easy to swallow. it has never gotten stuck in my throat. the product itself works fast and have helped my headache tremendously

I like having these in bulk. Easy to dispense into smaller containers for on the go. I always have this on hand because it is so versatile and can be used for so many different things. 

To open push down and turn the cap. Very easy and quick. No need for scissors. The caplet is coated and takes care of pain from flu. Sinus drainage is stopped. Thus lungs are clear. Take per directions 1 caplet every 4 to 6 hours.

This is a must have in our household!!!!! Since the beginning of menstrual cycles it has been there for me lol no seriously we always had Advil at home and that's what we would use. My SO swears by it!!

These coating on these tablets makes hem easy to swallow, even without water. Make sure you talk to your doctor of pharmacist to see if you can take these and what your dosage should be. Two usually gets the job done for me

I don’t use Advil often, usually only for headaches or cramps. It doesn’t really help with my headaches but I’ve noticed that it does relieve my cramps for a bit. Remember to eat or have something in your stomach before taking this product!