When it comes to instant coffee, nothing beats the convenience. As to comparing to freshly brewed, it misses a beat or two, yet it delivers a decent cup faster. We seem to buy this coffee whenever we ran out, seems fairly priced, and Sams does provide a fine delivery. 4 Stars.

My husband loves this. For me, it tastes a little waxy. Either way, he has been drinking this for 20 years. I use the Keurig to make my coffee. Love fresh brewed. It has really surprised me that I can't get him interested in fresh brewed coffee, but loves his Tasters Choice

My absolute FAVORITE!!!… I’ve loved instant coffee from when I was young. A few years ago, I thought I’d try it again… and my memory served me well… I loved it even more! It’s a rich, full bodied coffee without any bitter aftertaste. I look forward to my coffee every morning! Yum!!!

This blend is light roasted and thus works fine with just water - however if you add milk/cream, the richness of the drink is gone. Similar taster's choice should be made with dark/medium roasted coffee. I like the other Nescafee dark roast instant coffee.

This is a good value on a product we enjoy and have been buying several years. In total, you get approximately 2 times the amount that is present in a single regular bottle. The bottles in this product are plastic. It has a nice aroma and flavor. The savings is about 20 cents/ oz vs the smaller glass bottle from their sister store.

I have drank instant coffee for a long time and it was always bitter. I remembered I drank Taster's choice years ago back in the 70's. I decided to give it another try even though it is way overpriced. I will continue to drink my coffee made with it. It is NEVER bitter and always good.

This my mom's favorite coffee. She drinks only this coffee and she loves it. I bought her a new orleans coffee which is more famous but she never liked that coffee. This tasters choice is best coffee that my mom every had in her entire life. Best taste. Best quality. I wish it comes with longer expiry dates.

I always buy Tasters Choice French toast because it has a bolder coffee taste. I always buy NESCAFE Tasters Choice by default since all other available brands lack any resemblance to coffee. I make my instant coffee with a cup of hot 2 or 3.25 percent milk that resembles Italian Cafe latte. What I don't like is that the coffee crystals don't fully dissolve in the milk leaving numerous bitter tasting morsels.

Good coffee. Grew up with drinking it. Comes in handy when you don't have time for perked.

I bought the light by mistake. Good flavor, just not rich enough for me.