I have drank instant coffee for a long time and it was always bitter. I remembered I drank Taster's choice years ago back in the 70's. I decided to give it another try even though it is way overpriced. I will continue to drink my coffee made with it. It is NEVER bitter and always good.

Only approx $1 cheaper each, but helps environment to order in bulk which is why i purchased it. Was not happy these larger sizes use plastic containers instead of glass like the 7 oz. size, so took off 1 star. However, it is a safer plastic, %231 and very easy to recycle.

This blend is light roasted and thus works fine with just water - however if you add milk/cream, the richness of the drink is gone. Similar taster's choice should be made with dark/medium roasted coffee. I like the other Nescafee dark roast instant coffee.

My absolute FAVORITE!!!… I’ve loved instant coffee from when I was young. A few years ago, I thought I’d try it again… and my memory served me well… I loved it even more! It’s a rich, full bodied coffee without any bitter aftertaste. I look forward to my coffee every morning! Yum!!!

When it comes to instant coffee, nothing beats the convenience. As to comparing to freshly brewed, it misses a beat or two, yet it delivers a decent cup faster. We seem to buy this coffee whenever we ran out, seems fairly priced, and Sams does provide a fine delivery. 4 Stars.

I always buy Tasters Choice French toast because it has a bolder coffee taste. I always buy NESCAFE Tasters Choice by default since all other available brands lack any resemblance to coffee. I make my instant coffee with a cup of hot 2 or 3.25 percent milk that resembles Italian Cafe latte. What I don't like is that the coffee crystals don't fully dissolve in the milk leaving numerous bitter tasting morsels.

I initially switched to instant coffee because I was making iced coffee all the time. It was perfect for that, and tasted delicious. I had been through all the other options - cooling my hot brew in the fridge/freezer, Javy coffee concentrate, etc. None were working for me. Instant was the trick. Then I switched to hot coffee in the fall. I use a lot more granules per cup to get a very robust flavor than with iced. It is still delicious. And very convenient. I use hot water from my kettle.

No coffee taste the coffee taste

My new go to coffee for my daily iced coffee

Best coffee you can get and the best price guaranteed my to go cup of joe every morning