The taste is smooth and the coffee is so refreshing. One cup in the morning and a must in the evening .

This was sent to me as an unwanted substitution and it tastes very different than my regular coffee. I did not like it.

I can't believe the price of this item continues to be so high, it was 11 dollars n change a few months back, I the tariffs were lifted for coffee. Just price gauging!!

When I was young, and allowed to drink coffee, this is what my parents always had on hand. Such a rich, smooth, well-rounded robust flavor! Drink it EVERY morning!

Only approx $1 cheaper each, but helps environment to order in bulk which is why i purchased it. Was not happy these larger sizes use plastic containers instead of glass like the 7 oz. size, so took off 1 star. However, it is a safer plastic, %231 and very easy to recycle.

This is a good value on a product we enjoy and have been buying several years. In total, you get approximately 2 times the amount that is present in a single regular bottle. The bottles in this product are plastic. It has a nice aroma and flavor. The savings is about 20 cents/ oz vs the smaller glass bottle from their sister store.

Coffee is OK. Tastes nothing like the European Taster's choice, but that's all you can find in US. Package is plastic and way too big to keep coffee fresh for a long time. Plastic is more permeable than glass, therefore, you must divide the whole amount into small glass jars to keep it fresh. I only buy it for cost efficiency.

I have drank instant coffee for a long time and it was always bitter. I remembered I drank Taster's choice years ago back in the 70's. I decided to give it another try even though it is way overpriced. I will continue to drink my coffee made with it. It is NEVER bitter and always good.

I've tried many instant coffees and this is the only one I can drink. And I absolutely love it! It's smooth and rich. I can't wait for my water to boil in the morning. It seems weird, but using microwaved water isn't as good as good old fashioned boiled water.

Good coffee. I would rate the bean as a medium grade. Somewhat robust in flavor and just a good overall instant coffee suitable for most Java lovers who dont want to brew their own pot. I dont thimk you will regret it unless your taste pallet is more in line for the very expensive beans out there.