While the smell is slightly overpowering, I noticed a huge difference in volume in my hair. Does exactly what is promises to do. It is made with organic ingredients (huge plus), just remember those types of shampoo don’t sud as much. It really pairs well with the coordinating conditioner as well.

[This review was collected as part of a promotion.] I have to say this is absolutely amazing, the smell of this is incredible and on top of that the way that my hair feels is so amazing. My hair feels so soft and it last for such a long time. I do like the purple color, but of course that’s my favorite color so I’m a little biased towards it. And honestly, honestly, a little goes along way with this product.

i wasn't sure about this shampoo but it surprised me. it leaves my hair fragrant and soft but a little heavy near the roots. even so, as i wash my hair every two days i think it's worth! About the conditioner , make my hair really soft!! Ogx Biotin & Collagen Conditioner

I use the OGX Thick & Full Biotin & Collagen shampoo & conditioner together. The smell is amazing, and I think it really does add some volume to my very fine hair. The product is a nice thickness - not too watery; it's nice and creamy. I buy this over and over again!

I really wanted this product to work. I wanted to love it. Sadly I didn’t feel like it added any strength, it weighed down my natural curls, and and overall my hair looked sad. Really disappointing. I even used the whole bottle to give it an honest chance and nada. Cant say I’ll ever buy this product or something from that brand any longer

i LOVE this shampoo, as well as the conditioner! it leaves my hair smelling soooo good. it reminds me of the old pink sugar hair perfume! my hair feels stronger, i can tell there are no harsh chemicals in this shampoo! i would recommend this shampoo and conditioner the most out of other OGX brands.

I actually love the shampoo, I just wished it got a little more lather than it does. Has a very nice smell as well. Lasts for 2 days with a beautiful smell. One of the nicest smelling shampoos I've tried. I'm actually excited to try the other ogx products! Deff worth the money! Great product!

[This review was collected as part of a promotion.] This shampoo is very effective and soft to the hair, the very first ingredient is water and the second one is a soft cleanser sodium methyl cocoyl taurate which is also moisturizing so it won’t dry your hair. The scent is pretty standard not my favorite but it’s ok. It’s a great value for the price and I highly recommended. The texture is pretty thick and it has biotin and collagen placed 5th and 6th in the ingredients list so they have a great amount of those.

I've been using this shampoo and conditioner combination for about a year now, and it's hard to switch to a different product because of how much it has helped my hair grow and how much thicker it feels now, absolutely wonderful results! I have tight, dark, 3c type curls, natural hair, and I identify as Black-Latina. I'm not sure if this was an effect of this shampoo/conditioner combo or where I live in the US, however, it hasn't helped much with the frizziness of my hair, but like I said, it could have to do with the fact that I live in Ohio, arid, windy, dry, or humid, no one knows most of the time. Overall, absolutely wonderful product and has done exactly what it says. Over the last year I've noticed how much healthier my hair looks and feels. Would 100% recommend for someone who's looking to regain some hair health, growth and body!

Absolutely love this shampoo. The scent reminds me of amber/cashmere and the formula leaves my hair clean and soft. This brand is very budget friendly, and I love the variety of formulas. You can find this brand at most stores, in full size and travel size!