[This review was collected as part of a promotion.] I absolutely love this shampoo! It lathers in my hair so easily and truly makes my hair feel so clean after using it. Plus it smells INCREDIBLE & comes in a beautiful purple bottle - I’m obsessed! I also love that I can find it at my local grocery store - it is so accessible. I love it!

[This review was collected as part of a promotion.] Fabulous texture of shampoo, easy to foam and apply on all hair length. Has really amazing smell, and it’s stays on your hair until next washing. After washing scalp very clean, hair smooth and looks healthy.

Most of my life I had very thin, brittle hair. It was strange because being African-American, we usually have coarse, thick hair. My mom cut ALL my hair off when I was about 13 because she said it wasn't growing and I needed to start fresh. About a year ago, I stop chemically relaxing my hair and straightening it. I got this shampoo and conditioner and since then my hair has done a complete 360! My hair is SO thick now. It has grown so much and is verg healthy! The little hair I had in my crown area is now full again. Thank you OGX! Holy grail for sure!!!

Most products always give that same disclaimer "It works on the first try" but this product actually means it! I have ALWAYS had thin hair so after reading the good reviews, I decided to try this out. I've always had the shampoos that smelled good but my hair was still limp. NOT with this product. When it says you'll see results after the first use, it's true. As soon as I used the shampoo and conditioner, I blow dried it and could instantly tell the difference. After the second time, there was no doubt that my hair appeared much fuller than before. And it smells great so it's even better. And think about it...a product that actually works, that's more than HALF the price of these other fancy products that don't even come close!! BUY THIS!

[This review was collected as part of a promotion.] I really like how this feels in my hair and it’s easy to lather up and rinse out. It’s a good shampoo for the price and it makes your hair smell pretty good too. I definitely would recommend this most to people who need volume and working with a tight budget.

I bought this a couple months ago and it smells amazing I bought the shampoo and conditioner set together the only downside is if I don’t wanna use conditioner my hair becomes extremely dry is very stripping to my hair and I have naturally extremely oily hair

[This review was collected as part of a promotion.] I absolutely love this brand and it smells great. The ingredients are so good and i notice a great change to softness and growth to my hair. The value for the money is great and the packaging is great and easy to grip and hold.

Very disappointed about the new formula … been using the shampo and conditioner since 2019. It was a wonderful then they start to change the formula. I had to find another brand … this week I found one bottle of the old formula in my stuff and I used omg … very unfortunate you had to change the formula it was the best in the game… for straight , curly hair :(

[This review was collected as part of a promotion.] To begin with, the packaging is beautiful! The shampoo has a nice fresh scent that’s not overpowering. It leaves your hair feeling really clean. My hair has felt really clean and less frizzy since I started using it. One thing I did notice is that it doesn’t lather too much but will still leave your hair & scalp really clean.

[This review was collected as part of a promotion.] This shampoo works well. It’s smells amazing and the smell stays in your hair all day. It doesn’t make your hair greasy. It’s packed in a smaller skinnier bottle so it’s easier to store. It’s easy to store in a shower caddy. It’s a little on the expensive side but a little bit goes a long way.