This, like all of their products, smells amazing. It has a cute purple color on both the packaging and the shampoo itself. It works well as an ordinary shampoo, but I did not see any improvement in volume. Other than that, the biotin and collagen benefits you get from this shampoo is good in the long run.

[This review was collected as part of a promotion.] I started using this specific shampoo & conditioner to help my hair. I’ve used them for a year now & my hair has gotten longer & thicker than what it was. I went from thin shoulder length hair to hair past my waist. The smell is good, & doesn’t leave a filmy residue like some shampoos do. Highly recommend!

I have very textured hair. I can’t use just any conditioner because my hair will not be able to be combed very well. But when I use this conditioner my hair is so easy almost like butter to come through. I really like this conditioner and I enjoy the smell of it too. The smell stays in your hair for a couple days and it’s really pleasant. I would highly recommend this conditioner

When I was in middle school and high school my hair always stayed the same length. But I realized I was using very cheap shampoo and not really taking care of my split ends or anything. I switched to this shampoo and my hair has grown about six inches!

[This review was collected as part of a promotion.] I was pleasantly surprised by this shampoo! When you first pour some out, it’s very thick! Which seemed weird until I used it more. It lathers really well and smells like expensive shampoo. I noticed a difference after just a few weeks. My hair didn’t get greasy and it felt more full. Definitely worth the price!

we only used the cheap shampoo do to tight budget and my hair was so damaged, then one day i decided that i wanted a GOOD shampoo and conditioner and this had ok reviews so i tried it and right away i noticed the difference in my hair it has a great sent and adds so much volume to it too. i have frizzy hair and this tamed my frizz and added much wanted volume, i don

I have used this product for over a year, and I have 4a-4b hair. This product inspires so much growth in my hair, and allows it to absorb more water and nutrients to make it softer. If your goal for your hair is growth, this product is for you. The only downside is that it makes your hair harder to detangle, but it is definitely worth it.

[This review was collected as part of a promotion.] This shampoo took my tangled curls and actually detangled them with ease while washing, my have never felt squeaky clean like it was stripped, instead it lathered up beautifully and cleaned my hair so gently and left me with a ton of volume!! The scent was sweet, maybe floral? It was not overpowering, made my hair smell nice afterwards.

I have tried many shampoos from this company because well they work... I decided to this shampoo and conditioner because I liked what its suppose to do to my hair... while I like the feeling of my hair and bit of volume it adds... the smell is HORRID! I am so mad at myself for not smelling it before I purchased it. I just thought I was gonna like the scent since all their products smell like heaven... this smell like mothballs... or like a attic that hasnt been aired out for years!! I will NEVER buy this shampoo and conditioner again. I will and buy the other ones they have but this one.. smell AWFUL!

Helps my hair look thick