I have been a devout disciple of the unsliced sourdough loaf for years. Every week, like clockwork, I pilgrimage to the bakery section, select my faithful uncut boule, and bring it home to become the sturdy foundation for my kids' French toast. Thick, rustic slices that actually absorb the custard without turning to mush. A crust with character. A crumb with soul. Last visit, my holy grail was missing. In its place sat this pre-sliced impostor, shrink-wrapped like evidence at a crime scene. “Same bread, just convenient,” I told myself. The slices were thinner than ideal, sure, but how bad could it be? Oh, how wrong I was. How catastrophically, soul-crushingly wrong. This is not bread. This is a dense, pale brick of disappointment wearing sourdough cosplay. The texture is closer to damp particle board than anything fermented and baked with love. The flavor? Nonexistent. A faint whisper of “maybe wheat?” and then nothing. Just chewing. Endless, joyless chewing. It sits in the toaster like it's personally offended by heat, emerging somehow both rubbery and crumbly at the same time—an impressive feat of culinary betrayal. My children's French toast dreams have been ruined in their beds. The custard slides right off these sad, anemic sheets like they're coated in some sort of anti-absorption spell. I have been left with nothing but regret, a half-eaten loaf of shattered expectations, and the growing suspicion that someone in the bakery decided “good enough” was an acceptable standard. If you, like me, respect your bread, stick to the unsliced version. This sliced abomination is a worthless loaf of broken promises. One star. I'd give it zero if Sam would let me.

After reading all the reviews of the "new recipe" sourdough bread, I was hoping they were wrong. I was a LONG time buyer of the "old recipe" bread and LOVED it. I somewhat agree with the reviews that it's not sourdough. Even so, it's a very good tasting bread. I do wish Sam's would go back to the old recipe, or the old supplier.

I'd give zero stars if I could! Sam's has changed the ingredients list in the sourdough bread. It is no longer actually sourdough. Now has no sourdough starter and tons of added, unnecessary ingredients that defeat the whole purpose of sourdough. The old, true sourdough recipe was the sole reason I would visit the store on almost a weekly basis. It really is a shame! Please change it back!

So sad that the old sourdough is no longer here. I took one look and knew something was off. This new "sourdough " is not sourdough. Please bring back the original recipe. My 8 year old daughter even said the bread was not the same and had changed. So sad bc it was really one of the best products we looked forward to buying multiple times a week. Recipe seemed to have changed starting early April 2026. Bread in picture is the new "sourdough."

just as the majority off other reviewers noted, this WAS phenomenal Sourdough up until a couple of months ago...now its bad. It's a completely different recipe and it's a fraud now based on ingredients. I would rather pay more for the previous recipe/baker that eat this junk. Sam's, please...for the love of God, bring back the old recipe.

We bought one of these last month and thought it was great. Bought what appeared on the shelf the same product this week and it's terrible. The other review are right, this is not the same product anymore and it's profoundly disappointing. There isn't sourdough in the ingredient list, there's no sour-ness, interior has way worse crumb/fewer bubbles, and the crust on the new version stinks. Don't do it unless it looks like the old one on the shelf! We aren't picky folks but we'll be asking for our money back on next trip. What were you thinking Sam's?

Label is misleading. They changed recipe or supplier and this white sliced bread is being marketed as sourdough, which it is not. Their previous real sourdough bread was the main reason I'd shop so often at Sam's and always spent much more than I had intended on my way to the bakery. Now switching to HEB, Aldi and Randall's for my main shopping items so Sam's has lost the revenue they received from carrying their real sourdough bread. Bring it back and I'll return.

I have been buying this bread for years, it's always been one of the best sourdough breads. The new recipe is terrible. It was dry and did not have any sour dough taste. They have added additional ingredients to the label it used to be such a great clean ingredient list. So disappointed!

Absolutely horrible I would give it 0 stars if I could! How is it even considered a sourdough bread if it no longer contains sourdough starter? New recipe tastes like plain old bread. No longer good! How unfortunate that something perfectly fine had to be changed.

I bought the original sourdough loaf and my family ate it all within an hr of arriving home. I spent the next 3 weeks going to Sam's every couple days to get more. When it was finally restocked, I bought two loaves not knowing the recipe had change. It's now made with enriched flour and oil, and it tastes horrible. It sat on the counter uneaten until it got moldy and went in the trash.