This is my favorite store bought vanilla. Just all around good and best priced that I have seen for real vanilla.

If I am baking or cooking I want to use the best products available not imitation ones. So I use the pure vanilla.

First time trying this and I can’t really tell a difference in this and the imitation vanilla! Will buy imitation next time and save major bucks!

Good product for a great price. I used this vanilla for all of my Christmas baking, and all of the items were delicious.

I have to say wow! I grabbed this last minute and cannot believe how complex the flavor of this vanilla is. The aroma is delightful.

Rising Star was Magnolia before. whatever happened this product is terrible tasting, smells off flavor. I will not waste $ on this again.

I bake frequently and love a good vanilla flavor to my efforts. I hoped this would be the answer because it says pure and that it is an extract, but it just doesn't impart the kind of vanilla flavor I am looking for.

I was very hesitant to buy this because it looked like watered down vanilla extract but against my better judgment i bought it and i should have listened to myself. No vanilla flavor at all definitely not purchasing again

I typically use the McCormick brand our Sam’s stopped stocking it on the shelves, so we tired this. This vanilla pure extract is awful I have to use a ton of this to get the vanilla flavor. I would not recommended. I will never buy again.

Strong alcohol flavor and very little vanilla. Would be a good base to add vanilla beans to but absolutely useless for baking. Have to use at least a tablespoon to taste it and throes off the moisture level of recipes!