I wish I could give it 0 stars. This stuff has a NASTY taste and weak vanilla flavor...McCormick is soo much better. My guess is anyone who gave this 5 stars was paid to do so. I wasted my money and ruined a batch of muffins using this non flavored liquid.

This is it! It has the good aroma you would expect of Vanilla extract. Makes everything smell & taste better! Great price also, here at Sam’s Club. I ordered online, but it came unprotected and just about half leaked out. Still, at this price, I would order again.

I am not a vanilla connoisseur but I have noticed this product just does not have a great flavor without over using. I am using, on average, almost double of what I normally would. At this price point, it's too expensive to double. Going back to McCormick. I gave it a shot.

I just bought a bottle Magnolia-Star for the first time a couple of weeks ago and have already used it probably a dozen times. It's incredible. My daughter is getting into baking and has become obsessed with it...she now insists on putting Vanilla in absolutely anything she touches. That was never the case with the vanillas I've used before. It's not a brand I had ever seen before but I took a chance and am so happy I did. Totally premium product despite its low price (for an 8 oz bottle of Pure Madagascar, $12.98 is absolutely insane). Looks like they make an Almond & Lemon extract as well. Haven't tried yet but have bottles of each on the way...

Makes a big difference, great taste and smell

Not good for no bake/ ice cream very heavy bourbon/smoky flavor

Reasonable price and great product

This is a great price for real vanilla. Tastes great!

Great deal! Great product!

I was happy with this purchase. Flavor is great, and can't beat the price.