This is a great option for saving money. I won't buy artificial vanilla - must be pure vanilla extract. So this is a great alternative over McCormick's, which is pricier.

I tried Magnolia -Star pure vanilla because McCormick's pure vanilla price has increased way to much and I'm so glad I did. Love the smell and taste so much better that I immediately reordered another bottle.

Vanilla extract has become very expensive and this brand is the real thing and is finally affordable for me to keep in stock for random baking experiences. Thank you Sam's Club!

I splash this into lots of things.. Oatmeal especially gets brighter, as does yoghurt used as a dip or sauce. It is a must have and I appreciate having it still affordable. This brand is very comparable to the previous one.

great flavor

Very rich flavor

So Good

Flavorful

Very tasty vanilla

Good