We thank you for sharing your feedback on our recent change to Dawn. We know this is the first change in over 10 years, and at this time there are no plans to bring back the old scent. We're sorry to hear you are not a fan of the new scent. Please rest assured that we value your feedback greatly, and we will relay it to our Research and Development team. We'd recommend giving our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.

Thank you for sharing your feedback with us, Jennifer. We did have a slight update to our formula in February 2022, but we wouldn't expect this to result from it. Your satisfaction means the world to us. Please call us at (800) 725-3296 when you have a moment so that we can learn more about your experience.

We want you to love the performance and the experience with all of our Dawn Dishwashing soaps. We're sorry if you found the Dawn Platinum product to be too strong. We do make many varieties in hopes of satisfying as many people as possible. If you ever have any questions, or if we can help you further with this, give us a call at (800) 725-3296.

We're sorry that you're not enjoying the scent, as a lot of thought goes into creating features that we think you'll like. We'd like to mention that while we did change the name of our Dawn Platinum Refreshing Rain to Dawn Platinum Fresh Rain, no scent change took place. This was a name change only. Your feedback will be shared with our team, and we suggest checking out another Dawn version a try if you'd prefer a different scent. Please know that you're always welcome to give us a call at (800) 725-3296 if there's anything more we can help you with.