Thanks for sharing your thoughts on your recently purchased bottle of Dawn. Because of the extensive research and consumer testing we do, creating features that we think you will love, we hoped our updated scent would be well received. However, we understand that preferences can vary from person to person and learning your thoughts are very important to us. They’ll be forwarded to our R&D Team. We hope you'll consider giving a different version of Dawn a try, as we have many different varieties. In fact, we'd be happy to help you give a new bottle a go. Call us for more help with that. We're available Mondays through Fridays, from 9 AM to 6 PM, EST. Call us at 1 (800) 725-3296.

We would like to assure you that we are aware of this transition and the potential impact it may have on your experience with our product, Liz. We acknowledge that this is the first scent change for Dawn Original in over 10 years, and we apologize for any inconvenience or dissatisfaction this may have caused. Please rest assured that we value your feedback greatly, and we have already relayed it to our Research and Development team. At this time, we do not have plans to reintroduce the old Dawn scent in the United States. We appreciate your understanding and patience as we strive to provide you with the highest quality products. While we understand it's hard when things change, and we hope you'll give another Dawn version a try. You may not be aware that we recently introduced an unscented version of Dawn. For questions please call (800) 725-3296.