I've been using Dawn Platinum since it came out, and have love the effectiveness, and especially the scent. The latest bottle I opened smells like the worst cheap perfume, and has ruined Platinum for me! The brand new bottles I have will go in the garage for emergency use, and eventually to the trash. WHY would you take an excellent product and make it smell like gas station air freshener???

[This review was collected as part of a promotion.] I have use a lot of dish cleaning products over the year. This product work great I all way buy it .If I go to store that doesn't have it I will go to another store that is how well this product work so give it try and you will use noting else.

I am so sorry I never write poor reviews, but I'm disappointed that I've heard the original scent is going to be discontinued. If I'm wrong about it being discontinued I will update my review. I have been a lifelong user of Dawn Dish Soap, 45 yrs plus. The main reason I stuck to this brand was the original left almost no smell, and as a kid it was advertised as good for the birds during oil spill cleanup, so a better more natural way to clean. When you ate food off dishes the food smelled like food. This new version leaves a smell on my dishes and hands, now when I eat my food all I smell is the fragrance. I guess I'll be sticking with it's expensive alternative of apple, which has less of a lingering perfume smell. Or I may need to find a new dish soap. Really hoping they change their mind and continue to carry the original version too.

Seem like I'm washing way more dishes now that I'm home everyday. I had to also upgrade my dishwashing liquid. If you are old school like me & love regular dawn. Upgrade to this one. It literally only takes a few drops and the water stays cleaner too.

I LOVE DAWN!!! It washes dishes great BUT I found that it works wonders at removing grease stains out of clothes (try it!!!!) I also have heard (have not tried) that you can wash your dogs with it and that it’s animal friendly!! SO many things you can do with it and so so cheap!!

This is truly a great product. Since we do not have a dishwasher we use this every night. It helps get the grease gone and we use it for some of our clothes that need to soak as well. There are other products out there, but really nothing works like dawn dish soap.

This was my favorite detergent and have been using it for years but the new scent is horrible and reminds me of a bathroom air freshener, I will have to find a new soap because I can’t handle the smell. The old scent was amazing and I’m sorry they changed it.

Great product but I don’t really know if it’s any better than the regular Dawn ultra concentrate. I am currently using this one because it was a better deal at the grocery store and I am brand loyal to Dawn dish soap. I think may last longer than my usual Dawn dish soap but I’m not sure if it will be replacing it...

Big mistake! The scent of the new Dawn dishwashing liquid In the turquoise color is so nauseating that I can’t use it. I had been using Dawn exclusively for many years until today when I bought the new bottle. They have lost me as a customer. I will never use Dawn again unless they bring back the old scent.

Only dish detergent we will use in our house. Occasionally if I’m really on a budget I will use something else, but, nothing beats dawn. You use less compared to others and it really cuts grease like it says. I also enjoy the scent. Dawn Ultra Platinum Refreshing Rain Scented Dishwashing Liquid 346 Fl Oz