We thank you for sharing your feedback on our recent change to Dawn. We know this is the first change in over 10 years, and at this time there are no plans to bring back the old scent. We're sorry to hear you are not a fan of the new scent. Please rest assured that we value your feedback greatly, and we will relay it to our Research and Development team. We'd recommend giving our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.

We're so sorry you're finding the Fresh Scent fragrance a hard no when it comes to you nose. Extensive research and consumer testing goes into our products to create appealing features and we appreciate you reaching out. Since preferences can vary from person to person, we offer a variety of scents, and hope you'll consider trying another version such as our Dawn Free & Clear EZ-Squeeze unscented dish soap. Your loyalty is very important to us, and we’d like to talk with you more about your experience. Please give our Dawn Team a call at 1-800-725-3296 from 9AM -- 6PM EST Monday–Friday, and we'll be happy to further assist you.

All of our products undergo thorough testing before they find their way to your home, so we're very sorry to hear this! While we did update the formula for our Dawn Platinum Refreshing Rain, however, we haven't made any updates to the scent, so this certainly isn't what we would expect and our team would like to take a further look into the bottle you've noticed this with. We'd never want to leave any of our Dawn family disappointed or without the fresh scent the love, so please give us a call at (800) 725-3296. We look forward to hearing from you soon!