We're sorry you aren't a fan of our Vibrant Fresh Dawn Platinum scent, and that you had this reaction. We hope that you're feeling better and we recommend discontinuing use of this particular version of Dawn to avoid any further discomfort. With your safety being our top priority, all our ingredients and products are extensively tested to be safe when used as directed. Additionally, when we design our products, we do extensive research and consumer testing to create features that we think you will love. We know that scent preferences can vary from person to person, though, so we really appreciate your taking the time to reach out. We take your report seriously, and our Dawn Team would like to gather some details of your experience to further help and also assist you in finding your ideal Dawn scent. Please give us a call at (800) 725-3296 from 9AM -- 6PM EST Monday–Friday.

We thank you for sharing your feedback on our recent change to Dawn Ultra Original. We know this is the first change in over 10 years, and that scent preference can be very personal. We're sorry to hear you are not a fan of the new scent. Please rest assured that we value your feedback greatly, and we will relay it to our Research and Development team. We'd recommend giving our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.