We thank you for sharing your feedback on our recent change to Dawn Ultra Original. We know this is the first change in over 10 years, and that scent preference can be very personal. We're sorry to hear you are not a fan of the new scent. Please rest assured that we value your feedback greatly, and we will relay it to our Research and Development team. We'd recommend giving our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.

We're sorry a loyal Dawn fan like you had this experience, and we hope you're feeling better. Safety is at the heart of all we do, and we can assure you that all our products are thoroughly evaluated to be safe when used as directed. As well, a lot of thought goes into creating features that we think you'll enjoy. However, we do understand that preferences can vary, and we'll be passing this feedback along. We'd also like to gather some more details for our Safety Team. When you have a moment, please give us a call at (800) 725-3296.