The new smell is terrible. Dawn was the only soap that I can use because the smell was so mild. I will have to find a new soap for our family.

The absolute best for tough baked on/ dried on food. Literally, a 2 minute soak = an over night soak with other brands.

This is the stuff omg so great use it everyday and I love it great product great packaging and affordable price

My husband is a mechanic and this is the only brand of soap that gets those tough grease and oil stains off of his hands.

I've been using dawn for years and the platinum is so great. The smell is wonderful and it cuts the grease and cleans like no one's business.

This stuff will get the most caked on and burnt mess off ANYTHING. It’s all I use for my dishes. It really works and makes a difference

I love everything this product stands for. It is amazing. Cleans my dishes perfectly. Cheap but effective love this product.

What an awful lingering smell! It makes the sponge smell really bad, doesn’t matter how careful you are.

Blue dawn is the only thing I’ll ever buy. It’s what I grew up using! Use it for everything too! Great stain remover!

I love using dawn. A little goes a long way. Also I am sensitive to all the other brands. They break out my hands