It smells fine and it does the job. I can get out most grease and grime from the pans no matter what. A little bit goes a long way. I knock out plenty of dishes without having to replenish the soap with a little dot.

I love this dishwashing soap. It smells so good when I'm washing and also makes my dishes squeaky clean. I personally have found it to be super effective in washing all my kitchen items.

Dawn is the only dish soap we use and it works like a charm every time. We also use it as soap when we wash our hands and I prefer using Dawn than any other hand soap. This is a tried and true brand. No complaints whatsoever.

Works great gets grease off of my dishes . Does exactly what is says it's going to smells great worth every penny and there's alot in the bottle . The packaging is perfect too

It does what it promises to do. It cuts grease and it is perfect not just for the kitchen but also to clean toilets, shower tubs and ideal to wash your car too.

I'm a huge fan of dawn dish soap, but the scent and effectiveness from the platinum is just more powerful. Little pricey but you're getting good value for your money

Dawn Ultra Dishwashing Liquid is the ONLY thing that dissolves grease. Even on your clothes. Don’t throw out that item with a grease stain. Clean it with this and you’re clothing item will be fixed. It’s fantastic!

This dish soap works for everything. Ive washed my dishes, my cars, my clothes and my pets with this stuff. Gentle but tough on grease. Their slogan actually fits. Plus it smells good.

Any dawn product is absolutely amazing!!!!!!!!! They work amazing and smell fantastic!! This specific dish soap disinfects which is a big plus when you have kids!! I can't say enough good things about this product!!!!!

I used dawn platinum on a spot on my brown leather sofa and it took the color out! I have used dish soap on my sofa before and never had any issues!!!! My sofa is ruined!!!