I purchased this in ignorance, not knowing what I was buying but trusted the Dawn label. Not only did the fragrance smell bad, but it simply did not perform like the old version of Dawn dish soap. Returned.

My favorite brand of dish soap. I like super sudsy dishwater when washing dishes and this product works perfectly and gets greasey stuff off of dishes with no problem

I recently switched from standard Dawn soap to the Dawn Platinum and the difference is amazing. I definitely feel like my dishes shine a little brighter. It's also sooo much easier to clean the dishes I wash by hand. Very nice product.

Works great on tough dried on messes and on breaking up oil. I dont get that slick feeling on my dishes or hands when I use this. Plus it lasts a while; a little goes a long way.

If I send my husband to the store to Get soap, he gets this. I always chicken out at the price but once I have it I love it. More expensive than store brand but such a great quality! Suds right up and washes everything clean as a whistle

Dawn is amaZing for lots of uses..I use it for dishes mostly. But you can also clean your car rims very well with it. I love the way I don't have to use a lot of it to clean with and it lasts a long time.

you only need drops of this soap, it's amazing!! you can save so much money by purchasing this soap. i have had the same bottle for 3 months and i cook 3 meals a day, so lots of dishes!!

I've tried other dish soap brands and nothing compares to Dawn! It cuts grease in an instant and has a pleasant scent! I've found myself using twice the amount in other brands and still not cleaning as effectively as Dawn!

Love this soap! I would not@use any other soap. A small amount goes a long way and doesn't leave any sticky residue or greasy feel. I don't have to wash a dish over and over to get it clean and the price is right.

I love to switch up the sense of my dish detergent, and since I'm a definite fan of Dawn, I rotate them. I'm currently using the rain scent and it's wonderful.