All dawn brand products work very well, but this one works so fast at getting the grease up and getting dishes cleaner faster. Though it may be slightly more expensive it's worth it to use a little bit of the dawn to go a long way.

I use this soap for so much. It cleans my dishes amazingly. I wash my Beauty supplies like my brushes with this. I've even washed my car with this. It really cleans very very well. I would definitely recommend this to everyone

This in my opinion is the only way to go as far as hand washing dishes and making sure your dishes are good and clean. Works better than anything else I've tried with plastics and grease and works great with stains on clothes as well

Works great at breaking up grease and also ka fantastic because a little goes a LOOOONG way. I feel as though my dishes get cleaner and feel more sanitized when using this product.

The smell is nauseating! Why did you change it?! I won’t but it again! I’m so sad because I loved the Platinum so much! Now I go check to see if maybe you’ve heard customers and might put it back. So far it’s a no!

Dawn's Ultra Platinum dishwashing liquid is tough on grease but gentle on cookware. I love this particular scent because it is super fresh and leaves the kitchen smelling clean.

With my eczema, I only use this dish washing liquid. It's gentle but cleans the dishes real good. Isn't too pricey and widely available. I love Dawn liquid dish washing soap.

We always use this dish liquid soap. It's the best. Washing dishes is a breeze with this, saves time because it works so well you don't need to scrub for too long.

This is my favorite dish soap. I've been using this 10+ years. I have tried other dish soaps and it doesn't remove grease like this one does. And it's also safe on pets

Why would you change the scent!? I just googled “did dawn change their scent” because I thought I was losing it or bought an imposter. Why why why? Bring back the DAWN scent pleae.