It is a perfect dishwashing liquid, it has a good scent and it is really powerful, you just need a little drop to clean all your dishes. I'd recommend it.

Dawn is always the soap I look for. It's soft on my hands so I don't have to worry about them drying out and cracking. It still gets any dirty dishes clean and always smells nice.

This is the go to dish soap for sure, I love how it is so versatile and you can use it for more than just dishes. It fights grease and grime easily while staying gentle.

I wash a lot of dishes for I am a baker. This ultra platinum lasts months in my house. Not only is is a great price but the bottle goes a long way/ I won't say It dries out my fingers either

Love Dawn dish soap. It's the only one that really cuts through the grease and rinses clean. Definitely a better bang for your money since you're not using as much. They also just released a new lavender scent which smells amazing!

This stuff is POWERFUL. I only use a drop or two on the sponge, so it lasts a long time. It's still effective at that concentration, which is great value. It has a wonderful scent that isn't overpowering, too.

I am a big fan of the rain smell. It smells so clean and fresh. Always a promising smell. But they also have scents that are more festive like fresh apple or something. Also love them!!

Love their commercials but I don't see anything special compared to other brands. Kinda pricey for a regular boring product. Lack if scent and it's over hyped brand leads me to not repurchase. I wouldn't recommend because it doesn't stand out.

[This review was collected as part of a promotion.] I really love the refreshing smell, and I like how it really clean my dishes. Also, I love how it takes the grease away, and if doesn't leave my hands greases

This dish soap cuts through everything. The best soap I have ever used. I try to pick it up whenever I find it because it is not always at our stores.