A little goes a long way....Priced reasonably, especially because you only use a small amount.  The cleaning power is amazing.  Dawn Ultra Platinum Dishwashing Liquid cuts through grease.  Dawn only has quality products, I will continue to purchase.

Honestly I never use any other dish washing liquid ever. I have been purchasing Dawn for YEARS and I would not change. To me it's the best and has so many other uses. Love Dawn

I have been using only dawn dish soap. It takes oil off the plates, pots and pans very well. Very satisfied how it feels after the plates are dry. It is affordable and like the big bottle one that is cost efficient!

This is the best one I ever used. I never buy anything else. Cleans really really well and is very effective. Its not pricey at all, can be purchased anywhere.

The only dishwashing liquid I use. The platinum version has nice suds that get the grease off really well of dishes and pans. I would highly recommend.

I have been using Dawn Dish Soap since it's introduction on the market. However, this new formula has a horrible scent. Don't know why they felt the need to change it.

ABSOLUTE WRETCHED SMELL FROM THE NEW SCENT!! GO BACK TO THE ORIGINAL SCENT!! New scent reeks like a cheap perfume and lingers on your hands for hours. Only fools would think the original scent needed to be changed.

This thing will literally give you extra clean products like you just bought it today!! Only a dab will do ya. When I wash dishes only a little drop and I’m good for the entire load! Don’t even need to use the dishwasher

Use everyday works great gets all the oil/butter off the dishes so you don’t have to use a lot. Smells good. Has a good price. Would definitely recommend to anyone. Would definitely buy again!

Works great and I don't have to use a ton of it to get my dishes clean. I love that they support cleaning up wild life, which is why we buy their brand!