We thank you for sharing your feedback on our recent change to Dawn Ultra Original. We know this is the first change in over 10 years, and that scent preference can be very personal. We're sorry to hear you are not a fan of the new scent. Please rest assured that we value your feedback greatly, and we will relay it to our Research and Development team. We'd recommend giving our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.

We appreciate you taking the time to share how much you dislike the scent of our Platinum dish soap, Maddie. We do extensive research and consumer testing to create appealing features, and decisions on product changes come about from feedback from consumers like yourself. We'd like to talk with your in more detail, to help you find a scent you can love. Please give our Dawn Team a call at 1-800-725-3296 from 9AM -- 6PM EST Monday–Friday.

We're sorry to hear that you dislike the change to our fragrance of Dawn Original, and we appreciate you taking the time to reach out. Extensive research and consumer testing goes into our products to create appealing features, however, we do realize that scent preferences vary from person to person. We'd like to gather some details of your experience, and help you find a Dawn product that makes your nose happy again. Please give us a call at 1-800-725-3296 from 9AM -- 6PM EST Monday–Friday.

We do apologize for the discomfort you're sharing, and assure you that safety is our top priority. Our Safety Team works hard to make sure all our dish soaps are thoroughly evaluated to be comfortable to use, when used as directed. Based on what you've shared, we recommend you stop using your bottle of Dawn, whether it's the Dawn Ultra with the updated Original Scent or the Dawn Platinum with Refreshing Rain fragrance. Keep the bottle in a secure place, where it won’t be lost or used, as we may ask you to return it to us. Give us a call any Monday through Friday, from 9 AM to 6 PM, EST for the best help we can deliver. Our number is 1 (800) 725-3296._a424U00000SM5nxQAD

We're sorry to hear that a loyal Dawn fan like you is feeling disappointed, since we can assure you that all of our products are designed so that you can enjoy an easy yet effective clean. To get the best results, simply squeeze some Dawn into your sink, and then thoroughly rinse your dishes with water after washing. If there are a lot of dishes, the dishes have dried-on food or tough greasy messes, or you live in a hard-water area, you may need to use more product. We’d like to mention that a lack of suds doesn't mean the product isn't cleaning your dishes. Even if there are very few suds, the solution will continue cleaning the dishes. As well, we can assure you that our products that feature 2X and 3X grease-fighting power haven't been discontinued. If you don't see them on shelves, we suggest speaking with your local store's management to learn more about availability. You're also welcome to search for these products on your favorite online retailers. We do value feedback such as this, and we'll be sharing your comments with the rest of our team. We'd like to learn more about your experience, so please give us a call at (800) 725-3296 when you have a moment.

Please know, Erie, your happiness is very important to us, and we're sorry to learn your household isn't enjoying your current bottle of Dawn Platinum with Refreshing Rain scent. We assure you, our Quality Team does a lot of work in our facilities, making sure everything meets our high standards; we'd be happy to help you find a version of Dawn that meets with everyone's approval. Give us a call any Monday through Friday, from 9 AM to 6 PM, EST, at 1 (800) 725-3296. Call today.

We never want fans of Dawn to become ex-fans. We're sorry you're having this experience. Please know that while we understand that scent preferences are very subjective and personal, we're going to let our teams know how you feel. In the meantime, don't forget that Dawn has several versions and scents to please you. If we can help you find one you'll love, give us a call at (800) 725-3296.