We’re very sorry you’re unhappy with your Charmin Ultra Soft Rolls, featuring the newly developed elegant "Smooth Tear" perforation. Our testing shows that, when ripped from the side, this style of bathroom tissue rips off the roll easier than ever before. Because preferences can vary from person to person, though, we really appreciate your taking the time to reach out. We always take consumer feedback into account when making changes or designing future products, so we'll be sure to share your comments on this with the rest of our team. Know we're here to help you smile, and encourage you to give us a call any Monday through Friday, from 9 AM to 6 PM, EST. Our number is 1 (800) 777-1410.