[This review was collected as part of a promotion.] In my opinion this product is superior to others because of it's softness and strength. I also like it because it lasts longer than others on the market.

My husband is a toilet paper snob - he will only use multiply soft tp that holds up under use. Charmin has always been my go to, but the ultra soft is super comfortable and non-abrasive.

[This review was collected as part of a promotion.] We love this toilet paper. It is strong, absorbent and very soft. I love that the rolls are so big also.

[This review was collected as part of a promotion.] I think Charmin Ultra Soft was the best toilet paper that I've ever used, so absorbent, strong, and soft. I have never purchased this before, but will from now on.

Decent bang for your buck, but this kind does seem to tear a bit easier! Which isn't necessarily a bad thing, but it definitely can be a bad thing! But it is super soft, which is a big plus when buying toilet paper!;

It's the softest toilet paper I have ever used that nothing else compares. I just have to stash a role in my purse if I am out of the house I won't ever have a sore hinney.

I love this toilet paper it's so soft on the bum my little ones love using it and and so does their dolls it's value for money recommend trying it out

I cannot believe you all reduced the size of the the roll. Bad enough our candy bars get smaller but this is UNACCEPTABLE. I will no longer by Charmin.

[This review was collected as part of a promotion.] Charming toilet tissue is definitely in a class of their own. The tissue is always soft and fluffy. It is the preferred brand in our household.

[This review was collected as part of a promotion.] I love Charmin Ultra! It is a very strong, yet gentle product. It is also very consistent. I don't have to worry about the quality. It's always the same.