What happened? I have been using this forever and go out of my way to make sure that I get this. The last purchase I couldn't figure out what happened except that it is thinner and smaller. It's corporate greed. Sad day for your followers.

Toilet Paper is definitely a product where you can tell the difference between poor and excellent quality. Charmin meets the criteria to fall into the excellent category. It is thick, strong, and soft and always a welcome addition to the bathroom.

[This review was collected as part of a promotion.] Great toilet paper. Love the large size roll. Don't have to change it so often. The tissue is very soft and absorbent. Will definitely purchase when I run out. Thanks for the 4 roll package.

[This review was collected as part of a promotion.] i love it is so soft to the touch and its strong would use any thing else ive tried a lot of brands but its not as good we use this every day in our house

I have used Charmin Ultra Soft for a while now and have recently started having a problem with lint. Also, I'm not very happy that you have cut the height of the roll so much.

[This review was collected as part of a promotion.] Charmin is the best toilet paper I have ever used! I have tried many brands and none hold up to how Charmin performs. I would recommend this brand to everyone!

[This review was collected as part of a promotion.] This toilet tissue is the softest ive ever used. Charmin is a great brand and this by far is the biggest roll which requires you to purchase less often. I would recommend this brand to anyone!

[This review was collected as part of a promotion.] It was very soft and very thick. I buy this now instead of my other tp. It is well worth the money!

Won’t even try another product! Charmin gets the job done. I stock up and always have them handy. I’ve even brought them to my office bathroom at work!

[This review was collected as part of a promotion.] Charmin ultra roll is very durable yet soft. It looks and feels like a quality product.I lasted longer then the single ply I normally purchase.