Something weird has happened recently with the Ultra Soft TP. Before, it was soft and now you're lucky if the first couple rounds are soft and then it feels like John Wayne toilet paper. Not sure if this is cost cutting or what, but this stuff isn't as soft as it used to be. Unfortunately.

[This review was collected as part of a promotion.] So I was skeptical trying a new toilet paper brand. I mean....I've been using Scott for about 30 years. But I received my free 4-pack of Charmin Ultra Soft and I was like wow....this is really soft. Thus the name Ultra Soft. It's very thick and super soft - and I will just tell you - very strong. When it gets wet, it doesn't tear and holds up very well. It may take a while for me to unlearn my routine of how many sheets to tear off - because you truly don't need as many as I do with Scott. I do find that the roll runs out faster - but that may be because i'm using more than I need to use? Even if I don't continue using it as my main toilet paper brand, I think it would be great as a makeup remover or tissue to wipe my nose! It's that strong and soft. I may leave a roll where the tissue box is. Or maybe Charmin could create a facial tissue out of the same material! That would be awesome too!

[This review was collected as part of a promotion.] I get where they got the name "ultra soft". My husband and I definitely could tell the difference between our normal brand and this. We will be making the switch over to Charmin Ultra Soft as soon as possible

[This review was collected as part of a promotion.] Recently I brought Charmin Ultra Soft. I love the fact that its soft enough for my 4 year old to use. It also last longer and stand up to most soft tissues. It was also a great price and you get your moneys worth. I would highly recommend this product .

[This review was collected as part of a promotion.] Who would think that toilet paper is something that would bring a smile to your face. Soft,pretty,does a great job and easy on the plumbing explains why I love Charmin Ultra Soft. We all go so lets make it a happy time. A very good quality toilet paper that is thick and absorbing so you can use less and the rolls last a real long time so you get to keep more money in you pocket.

[This review was collected as part of a promotion.] The charmin ultra soft that I received was just wonderful - I am loving the fact that I get a full feeling clean - without irratiation taht sometimes comes a long with it. I am very happy with Charmin & will continue using it!!!

[This review was collected as part of a promotion.] Ok! I have 5 kids and 2 of my brothers live with me also my niece is at my house 5 sometimes 6 days out of the week. So we go through a lot of toilet tissue. I was very impressed on the size of the rolls, they're huge! And its super thick and soft.. i will be writing another review to let everyone know how long it last

[This review was collected as part of a promotion.] I love this product. I am certainly picky when it comes to toilet tissue, and always buy a thicker ply like this. The Charmin Ultra Soft was received from the manufacturer, and I was excited to "give it a roll". It is soft, absorbent, cushioned, and soft as cotton. I love it, and will make this my new tissue of choice! I have usually chosen the Charmin brand, and this product is superb! Thanks for sending it and introducing me to my new toilet tissue of choice!!!

[This review was collected as part of a promotion.] I received charmin ultra as a trial. Its is the best toliet paper ever! Even my husband actually made a comment about how strong it is. The rolls are extra big that I usually have to change the roll every other day. But with this new one its been five days since I changed it. And there is still quite a bit left. You dont need to use that much to get the same quality clean. I am very impressed with it. Honestly i would pay a little more for this toliet paper over other brands. And I always just buy whatever is

I like your product, but I believe that it is very deceitful to change the product size and not have the wrapper say "NEW SIZE". I was shocked when I went to the store and instantly saw that the package was noticeably smaller! The rolls are shorter and the diameter is smaller as well! It's sad to see that you have gone in the same direction as other companies by making the product smaller and charging the same price! (Kind of like ice cream...it used to be a half gallon, but is now 1.5 quarts for the same price!) Sorry to see you don't have enough faith or confidence in your product to just raise the price instead of decrease the amount.