Ok, so I've been complaining to my husband for many months now about how Charmin has changed and not for the better. I finally took the time today to Google it to see if it was just my imagination. Based on all the negative comments I see, obviously NOT!! I am 60 years old and grew up with Charmin and Mr. Whipple. My mother was loyal and so have I been. But suddenly, the rolls are narrow AND two people are going through a roll a day. In this day and age, we are all busy. So we don't need to have to be adding just one more thing to our daily "to do" lists. AND, we need coverage. I would never have thought about changing from Charmin, but I'm going to start looking at the competitors. BRING BACK the old Charmin. I'd rather pay more and maintain product quality. Consumers are not blind and stupid!!! Very disappointed, but judging from all the negative comments, I doubt my review will do anything other than make me feel better for having been able to vent. :o(

[This review was collected as part of a promotion.] This toilet tissue was amazing. I received it as a promotion from Charmin and I have to say I was not disappointed. My daughter happened to have a cold right around the time it came in the mail and she usually causes quite a fuss about getting her nose wiped but she was all for itwith this new soft toilet paper. I also loved that it was durable and strong while also being soft on my skin. I would definitely buy this product.

[This review was collected as part of a promotion.] When it comes to "family business" at my house, there are alot of demands. I must have a toilet paper that is strong,yet soft. It has to not fall apart or leave little clumps when it gets wet. It must be safe to flush. It has to not cost a fortune. It has to be white and fragrance free. Charmin Ultra Soft Mega Roll is four large rolls, {amazingly enough,the equivalent of 16 regular rolls. It's true!} it's the perfect toilet paper for my family. Charmin Ultra Soft is very soft and has a very nice texture. Its white, fragrance free, and even has a beautiful flower pattern on each square (which appeals to my soft side). It is a solid toilet paper and I can use it to take makeup off, wipe little faces, and it's more gentle than most tissues for runny noses. And one roll goes a long way! Charmin Ultra Soft is now my new favorite helper when it comes to my family's "family business"....

[This review was collected as part of a promotion.] Super soft and absorbant...only tissue I will use for my family now..you will not find any better.Large rolls that last for ever. No more changing the empty roll often..:)....//.and by the way........please don't sweeze the Charmin.....its sqeezaleablly soft..

[This review was collected as part of a promotion.] Charmin Ultra Soft Mega Rolls are the BEST!!! I've been using this for a few years and would never even think of switching brands. Don't make the mistake I did and buy the regular size rolls of Charmin Ultra Soft, it is not the same size paper and you will notice a difference! It is also more absorbent then the cheaper brands so you will use less!!

[This review was collected as part of a promotion.] I really loved using Charmin Ultra Soft Toilet Paper! Many years ago I tried other types of Charmin TP but I wasn't impressed, but this toilet paper really impressed me. What I loved about Charmin Ultra Soft was that it was so soft like velvet and that it was very durable. My family and I noticed that we did not have to use as much toilet paper we have in the past which will save us a lot of money! I would say this is the Cadillac of toilet papers, it's that good!

[This review was collected as part of a promotion.] This TP is great! You get mega rolls, the paper is semi thick but still soft. You don't a lot so the roll lasts a long time. It's soft but not so soft that it leaves that TP lint behind. I really like this and if it's available at a reasonable price I just might make a permanent switch!

[This review was collected as part of a promotion.] I was excited to try the product when in first received i as was my family. We used the entire sample that was sent to us. We all agreed that it was very soft but was actually too thick! I never thought that I would say that about a toilet paper. I do not think that I would buy this particular product from Charmin, but have tried other toilet papers from them in the past and have been very satisfied.

[This review was collected as part of a promotion.] OMG.. this is the softest bathroom tissue I have ever felt. The thickness allows me to use less especially my 4 year old daughter. I couldn't believe she noticed the difference. All the commercials are true. It makes you feel cleaner and fresher. With my daughter we had the problem of tissue being stuck on her. Not with this Charmin. I will be switching. Try it if you can. It is worth it. Thanks for the sample.

[This review was collected as part of a promotion.] We love Charmin Ultra in this house! We have been buying it for years because it beats the store brands with its durability, softness and ease of tearing the sheets. This pack of 4 rolls lasted our family of 4 for almost a month. That's a huge bonus in my book, because I'm not constantly checking to make sure there is tp in the bathrooms. I am all about efficiency , even when it come to bath tissue.